Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Maxl Bäck performance in the Germany and how they change over time
See what factors influence Maxl Bäck performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of Maxl Bäck' competitors in the Germany
An analysis of Maxl Bäck' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Maxl Bäck is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the cafe & restaurants industry.
Maxl Bäck, with a market performance percentile of 99 in Germany's cafe & restaurants industry, is a leading brand. This signifies a strong market standing, indicating high customer preference relative to peers like Shalimar Express, Kult Kebab & Fries - Gemüsedöner & Cheezy Kebab - Das Original aus Berlin, El Amigo Taqueria, KANSO COFFEE LAB, Moe's Roadhouse and Pure Lago - Restaurant & Beach Bar.
Customer satisfaction reflects how happy customers are with their experience, directly impacting loyalty and brand reputation.
Maxl Bäck's overall customer satisfaction (CSAT) is 80%, a decrease of 14.1 percentage points year-over-year. In Bavaria, the CSAT is also 80% with the same decrease. This indicates a need to address factors affecting customer happiness to improve loyalty and reputation.
Average check reveals how much customers spend per visit, influencing overall revenue and profitability strategies for Maxl Bäck.
Maxl Bäck's overall average check is 8.9 EUR, a 4.9% increase year-over-year. The average check in Bavaria is also 8.9 EUR. This indicates customers are spending slightly more per visit, contributing positively to revenue.
Outlet count indicates brand reach and market penetration, showing potential for growth and customer accessibility across regions.
Maxl Bäck has 26 outlets in Bavaria. This shows their physical presence and accessibility to customers within that specific region of Germany in the cafe & restaurants industry.
Identifying top competitors allows for strategic benchmarking and understanding of customer preferences within the industry.
Maxl Bäck's top competitors, based on customer cross-visitation, are McDonald's (12.5%), Bäckerei Peter Schmitt GmbH (6.82%), Burger King (5.68%), papperts GmbH (4.55%), and Keiler Brauhaus (3.41%). This highlights the competitive landscape and brands attracting similar customer segments.
Traffic workload patterns show peak hours, enabling efficient staffing and resource allocation for optimal service delivery.
Maxl Bäck experiences peak traffic between 8 AM and 12 PM, with the highest workload around 11 AM (63.03%). Traffic starts picking up at 5 AM (5.27%) and significantly decreases after 5 PM. This data can inform staffing decisions and promotional strategies during peak and off-peak hours.
Consumer segments inform marketing strategies. Understanding gender and generation helps tailor messaging for better engagement.
Maxl Bäck's customer base shows a high affinity towards women (index 90) and Gen X (index 107). Gen Y is under-indexed (index 42). This suggests marketing efforts could be refined to better resonate with these key groups.