Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Massaviva performance in the Brazil and how they change over time
See what factors influence Massaviva performance in the Brazil and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Massaviva' competitors in the Brazil
An analysis of Massaviva' competitors in the Brazil
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Massaviva is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing its competitive strength and customer preference.
Massaviva, with a market performance percentile of 98 in Brazil's Cafe & Restaurants industry, is a leading brand. This indicates a strong market presence. Its performance peers in the same percentile range include Hanks Original Burger, Costelão Bacacheri, Grano & Vino, Vikings Pub, Mega Grill, and Q Delicia Restaurante.
CSAT reflects customer loyalty and brand perception, influencing repeat business and positive word-of-mouth, crucial for sustainable growth.
Massaviva's overall customer satisfaction (CSAT) is 75%, up by 1.6 percentage points year-over-year, suggesting improved customer experiences. In the South Region, CSAT is also 75%. The CSAT dynamic data shows a rise from 61.90% in May 2025 to 80% in July 2025.
Average check indicates spending per customer, reflecting menu pricing, customer purchasing behavior, and potential revenue optimization strategies.
Massaviva's overall average check is 43.1 BRL, a 34.7% increase year-over-year, suggesting customers are spending more per visit. The average check in the South Region is 43.1 BRL. The dynamic data indicates a fluctuation, from 35 BRL in May 2025 to 56.47 BRL in July 2025.
Outlet count indicates brand reach and market penetration, influencing brand visibility and accessibility to customers.
Massaviva has 35 outlets in the South Region of Brazil. This shows brand presence, enabling broader customer reach within the region.
Competitor analysis identifies key players and their overlap in customer base. Helps refine strategies and gain competitive advantage.
Massaviva's top competitors by customer cross-visitation are MiniKalzone (10.81%), Cacau Show (10.81%), Quiero Café (8.11%), São Paulo Hamburgueria (8.11%) and FairyLand (5.41%). This highlights brands frequently visited by Massaviva's customers.
Traffic workload distribution reveals peak hours. Helps optimize staffing, promotions, and resource allocation for better efficiency.
Massaviva's peak traffic workload hours are between 11:00 AM and 3:00 PM, with the highest activity at 12:00 PM (52.43%) and 1:00 PM (52.99%). Low traffic occurs during night.
Understanding consumer segments by gender and generation allows for targeted marketing, improved product positioning, and enhanced customer engagement.
Massaviva's customer base shows a high affinity with women (86%) and Gen X (427%). Men are represented by 112%. These affinity indexes suggests, which segments exhibit high interest in the brand.