Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Märkisch Edel performance in the Germany and how they change over time
See what factors influence Märkisch Edel performance in the Germany and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Märkisch Edel' competitors in the Germany
An analysis of Märkisch Edel' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Märkisch Edel is in the top 5% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Märkisch Edel's market performance is at the 95th percentile, indicating a leading position in the Cafe & Restaurants industry in Germany. This suggests strong customer preference compared to its peers. Performance peers within a similar percentile range include Champagner Bar, Café Blücher | Bar - Restaurant, Brauhaus Lasser Lörrach, Gasthaus `` Gateway to the Vogelsberg ``, Rittmayer-Keller and Munich Beach Resort.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, and brand reputation. Declining CSAT signals potential issues needing attention.
Märkisch Edel's overall CSAT is 62%, a decrease of 16.1 percentage points year-over-year. This decline suggests a concerning trend needing immediate attention. CSAT in Brandenburg is 63%, reflecting a similar downward trend. This indicates potential issues in service or product quality affecting customer perception.
Number of outlets indicates brand reach and market presence. Expansion reflects growth strategy; stagnation might warrant strategic review.
Märkisch Edel has 20 outlets in Brandenburg and 1 in Mecklenburg-Vorpommern. The concentration in Brandenburg suggests a strong regional presence. The limited presence in other states may indicate untapped expansion opportunities.
Identifying key competitors helps refine strategies. Understanding cross-visitation reveals competitive overlap and customer preferences.
The top competitors for Märkisch Edel, based on customer cross-visitation, are Burger King (13.16%), McDonald's (10.53%), Schorfheider Fischexpress (7.89%), Brotmeisterei Steinecke (5.26%), and Tchibo im Supermarkt (5.26%). This indicates that Märkisch Edel's customers also frequent fast-food chains.
Traffic workload analysis identifies peak hours. Efficient resource allocation during busy times ensures smooth operations and customer satisfaction.
Märkisch Edel experiences peak traffic between 07:00 and 17:00, with the highest workload around 09:00-12:00. Minimal activity occurs between 22:00 and 05:00. Staffing and resources should be optimized for the peak hours to ensure operational efficiency and a positive customer experience.
Consumer segments provide insights for targeted marketing. Understanding gender and generational preferences allows tailored campaigns and optimized product offerings.
Women show high affinity (89) towards Märkisch Edel. Gen X also shows high affinity (143). Conversely, Gen Y is under-indexed (57). Tailoring marketing to highlight the brand’s appeal to Gen X and Women is recommended. Focus on understanding Gen Y needs.