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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Marcellina performance in the Australia and how they change over time
See what factors influence Marcellina performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Marcellina is in the lower 31% of brands
Sample of brands in the same percentile
An analysis of Marcellina' competitors in the Australia
An analysis of Marcellina' competitors in the Australia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Marcellina's market performance is in the lower 31%, indicating a below average market standing. This means that Marcellina captures less foot traffic compared to its competitors. Performance peers in the same percentile range include New York Deli Brunswick, Hamilton Hotel, Happycrab Seafood Restaurant, The Landing - Alkimos, Roca Byron Bay, and Cairo Cafe.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies.
Marcellina's top competitors based on customer cross-visitation are Hungry Jack's Burgers (14.29%), McDonald's (11.43%), Lone Star Rib House (8.57%), Zambrero (8.57%), and The Founders Restaurant (5.71%). This shows where Marcellina's customers also spend their money.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
Marcellina experiences peak traffic between 17:00 and 19:00, with the highest workload at 18:00 (55.37%). Traffic is minimal between 01:00 and 08:00. This data helps optimize staffing during peak hours.
Consumer segment analysis enables targeted marketing by understanding demographic preferences.
Marcellina's customer base shows a high affinity for women (61%) and Gen Y (170%). This suggests that marketing efforts should focus on these demographics to maximize engagement.