Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Mamma Jamma performance in the Brazil and how they change over time
See what factors influence Mamma Jamma performance in the Brazil and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mamma Jamma' competitors in the Brazil
An analysis of Mamma Jamma' competitors in the Brazil
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Mamma Jamma is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mamma Jamma is a leading brand with a 99th percentile market performance in Brazil's Cafe & Restaurants industry. This means it outperforms most competitors in foot traffic. Performance peers in similar range include Janela Bar.
Customer satisfaction reflects brand perception and loyalty, influencing repeat business and positive word-of-mouth.
Mamma Jamma's overall customer satisfaction (CSAT) is 72%, with a decrease of 6.4 percentage points year-over-year. Both the Southeast and Northeast regions show a CSAT of 72%, with decreases of 6.3pp and 7.7pp, respectively, indicating a need for improved customer experience strategies.
Average check indicates customer spending per visit, impacting overall revenue and profitability.
Mamma Jamma's overall average check is 116 BRL, a 2.2% increase year-over-year. The Southeast region has an average check of 118.5 BRL, while the Northeast region has 91.5 BRL. This suggests regional differences in spending habits.
Number of outlets indicates brand reach and market presence, influencing accessibility and customer convenience.
Mamma Jamma has 12 outlets in the Southeast region and 3 in the Northeast region. This distribution highlights a stronger presence in the Southeast, suggesting potential for expansion in the Northeast.
Analyzing competitors helps identify market threats and opportunities for differentiation and strategic positioning.
Mamma Jamma's top competitors based on cross-visitation are Outback Steakhouse (10.13%), McDonald's (8.81%), Madero (5.29%), Coco Bambu (4.85%), and Tutto Nhoque (3.96%). These brands attract a portion of Mamma Jamma's customer base.
Understanding traffic workload by hours helps optimize staffing, promotions, and resource allocation to meet customer demand.
Mamma Jamma experiences peak traffic workload between 11:00 AM and 10:00 PM, with the highest traffic around 8:00 PM. Traffic is minimal between midnight and 10:00 AM, indicating the restaurant is busiest during lunch and dinner hours.
Analyzing consumer segments informs targeted marketing, product development, and positioning strategies, maximizing ROI.
Women have a high affinity (index 103) for Mamma Jamma, while men are slightly under-indexed (index 98). Gen Z shows a high affinity (index 128), Gen Y is near average (index 100), and Gen X is under-indexed (index 71).