Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Malmaison performance in the United Kingdom and how they change over time
See what factors influence Malmaison performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Malmaison is in the lower 33% of brands
Sample of brands in the same percentile
An analysis of Malmaison' competitors in the United Kingdom
An analysis of Malmaison' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Malmaison's MARKET PERFORMANCE is in the lower 33%, indicating a lagging position. This means the brand captures less foot traffic compared to competitors. Performance peers in the same range include Hankki London China Town, Chicking, Coq d'Argent, Nón express, Chipsy, and UMAMI Street Food.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Malmaison's overall customer satisfaction is high at 91%, with a significant increase of 6.3 percentage points year-over-year. England shows a higher CSAT at 92% with 9.3pp growth, while Scotland has 91% with a decrease of -8.8pp. The CSAT dynamic data shows fluctuations between 85.59 and 94.41 from June to August 2025.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
Malmaison's overall average check is 45.4 GBP, a decrease of 17% year-over-year. Scotland has an average check of 52 GBP, while England's is 44.4 GBP. The average check dynamic data shows fluctuations between 39.53 and 55.28 GBP from June to August 2025.
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness.
Malmaison has 11 outlets in England, 4 in Scotland, and 1 in Northern Ireland. This distribution highlights a stronger presence in England compared to other regions within the United Kingdom.
Identifying competitors helps refine strategies, understand market dynamics, and capture market share.
Malmaison's top competitors based on customer cross-visitation are McDonald's (7.55%), JD Wetherspoon (5.66%), Rudy's Pizza Napoletana (3.77%), KFC (3.77%), and Pizza Triangle (3.77%). This indicates that customers who visit Malmaison also frequent these establishments.
Traffic workload analysis optimizes staffing, resource allocation, and service delivery during peak hours.
Malmaison experiences peak traffic workload between 12:00 and 20:00, with the highest workload around 13:00 (53.51). Traffic is significantly lower during early morning hours (0:00-6:00).
Understanding consumer segments enables targeted marketing, personalized experiences, and improved customer engagement.
Malmaison's customer base shows a high affinity towards women (index 118) and Gen Y (index 120), suggesting these segments are overrepresented. Men (index 86) and Gen X (index 71) are underrepresented, indicating lower affinity.