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Managing Partner, Global Business Development
See what factors influence Malmaison performance in the United Kingdom and how they change over time
See what factors influence Malmaison performance in the United Kingdom and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Malmaison' competitors in the United Kingdom
An analysis of Malmaison' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Malmaison is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Malmaison's market performance is at the 98th percentile, indicating a leading position. This means Malmaison captures a significant share of customer visits in the Cafe & Restaurants industry in the United Kingdom. Performance peers in the same range include Sapporo Teppanyaki, Straight Outta Nashville, Tulip Queen, Capital Restaurant, Chill with Chai, and Beacon Farm Ice Cream, Campsite & Tearooms.
Customer satisfaction (CSAT) reflects how happy customers are with a brand, directly impacting loyalty, reputation, and revenue.
Malmaison boasts an overall CSAT of 91%, a significant 9.8 percentage point increase year-over-year. England shows a CSAT of 94% with a 16.8 percentage point increase, while Scotland has a CSAT of 84% with a 15.5 percentage point decrease. This suggests high satisfaction in England, but potential issues need addressing in Scotland.
Average check reveals how much customers spend per visit, indicating pricing strategy effectiveness and customer spending habits.
Malmaison's overall average check is GBP 44.90, a decrease of 8.8% year-over-year. The average check in England is GBP 46.00, while in Scotland it is GBP 42.10. The decline in average check suggests a need to analyze pricing strategies or potential shifts in customer purchasing behavior.
Outlet count indicates brand's physical presence and market reach, influencing accessibility and brand visibility.
Malmaison has 11 outlets in England, 4 in Scotland, and 1 in Northern Ireland. This distribution highlights a strong presence in England, with opportunities for expansion in Scotland and Northern Ireland.
Identifying competitors helps a brand understand the competitive landscape, informing strategies to differentiate and attract customers.
Malmaison's top competitors based on customer cross-visitation are JD Wetherspoon (6.25%), McDonald's (4.69%), Miller & Carter (3.13%), Mowgli Street Food (3.13%), and St. James' STACK (3.13%). Understanding these brands and their appeal can help Malmaison refine its offerings and marketing to maintain a competitive edge.
Traffic workload by hour uncovers peak and off-peak times, enabling staffing and resource optimization for better service.
Malmaison experiences peak traffic workload between 12:00 PM and 8:00 PM, with the highest workload at 6:00 PM (52.83). Traffic is significantly lower during early morning hours. This information can optimize staffing, promotions, and resource allocation to match customer demand.
Understanding consumer segments allows tailoring marketing to specific demographics, boosting engagement and effectiveness.
Malmaison's customer base shows a higher affinity among women (index 119), indicating they are over-represented. Men are under-represented (index 86). Among generations, Gen X (index 86), Gen Y (index 88) and Gen Z (index 40) are all under-represented relative to an average consumer. This suggests an opportunity to increase affinity with male and younger audiences.