Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Makarun performance in the Poland and how they change over time
See what factors influence Makarun performance in the Poland and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Makarun is in the lower 38% of brands
Sample of brands in the same percentile
An analysis of Makarun' competitors in the Poland
An analysis of Makarun' competitors in the Poland
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Makarun's market performance is at the 38th percentile, indicating a below average market standing in Poland's Cafe & Restaurants industry. This suggests that Makarun captures less foot traffic compared to its competitors. Performance peers in the same percentile range include SOPOCKI MŁYN, Złoty Okoń, Kuchnia Domowa U Sylwii, Bastylia, Rollo Kebab, and Pracownia Placka i Pieroga.
Customer satisfaction (CSAT) reflects customer happiness, directly impacting loyalty, brand reputation, and revenue. Higher CSAT scores often correlate with business growth.
Makarun's overall customer satisfaction is 68%, a significant increase of 18.3 percentage points year-over-year. Łódź Voivodeship shows the highest CSAT at 88%, while Lower Silesian Voivodeship has the lowest at 27%. West Pomeranian and Lower Silesian Voivodeships experienced a decrease in CSAT. The trend shows fluctuations in CSAT over the three-month period.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting. Monitoring this KPI helps optimize profitability.
The average check for Makarun varies by location. West Pomeranian Voivodeship has an average check of 55.9 PLN, while Silesian Voivodeship has an average check of 33 PLN. Overall average check data is not available. The average check fluctuated between 31.18 PLN and 40.32 PLN during the observed period.
Number of outlets indicates brand reach and market presence. Tracking outlet distribution informs expansion strategies and market penetration efforts.
Makarun has a total of 24 outlets across Poland. Silesian Voivodeship has the highest number of outlets (6), followed by Lesser Poland Voivodeship (5) and Lower Silesian Voivodeship (4). Several other voivodeships have only one outlet each, indicating uneven distribution.
Identifying key competitors helps refine marketing strategies and differentiate offerings. Understanding cross-visitation patterns reveals shared customer base.
Makarun's top competitors based on customer cross-visitation are McDonald's (11.43%) and KFC (5.71%). Other competitors include Zdrowa Krowa, Formuła Restaurant, and Karczma Zawierucha, each with 2.86% cross-visitation. This suggests a significant overlap in customer base with major fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and maximizes revenue potential.
Makarun experiences peak traffic workload between 11:00 AM and 7:00 PM, with the highest workload at 54.46% at 5:00 PM. Traffic is minimal during early morning hours (0:00 AM - 7:00 AM) and late evening hours (9:00 PM - 11:00 PM). This data informs staffing and operational decisions.
Understanding consumer segments enables targeted marketing and product development. Tailoring strategies to specific demographics enhances engagement and conversion rates.
Women (120 affinity index) are overrepresented among Makarun's consumers, while men (83 affinity index) are underrepresented. Gen Y (120 affinity index) and Gen Z (145 affinity index) show high affinity, while Gen X (55 affinity index) is under-indexed. This suggests that Makarun appeals more to younger generations and women.