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Managing Partner, Global Business Development
See what factors influence Maiz Mexican Kitchen performance in the India and how they change over time
See what factors influence Maiz Mexican Kitchen performance in the India and how they change over time
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Available by subscription
An analysis of Maiz Mexican Kitchen' competitors in the India
An analysis of Maiz Mexican Kitchen' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Maiz Mexican Kitchen is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength and customer preference by indicating its share of foot traffic in the competitive cafe & restaurant industry.
Maiz Mexican Kitchen in India holds a leading market position at the 98th percentile, placing it in the top 2% of brands. This high percentile indicates a very strong market presence, suggesting high customer preference. Performance peers in the same position include Erivum Puliyum Restaurant (EP Kitchen), Jamai Biriyani - Chai Glass - Mid Night Biryani, SAMVENE The Bagel Cafe, Vinayaka Vegetarian restaurant, Siya Dining Hall and Dream Palace Grand.
Customer satisfaction (CSAT) is a key indicator of customer loyalty and overall brand health, directly impacting revenue and long-term sustainability.
Maiz Mexican Kitchen's overall CSAT is 82%, reflecting generally positive customer sentiment. However, a year-over-year decrease of 8.2 percentage points indicates a need to address potential issues impacting customer experience. Maharashtra shows a CSAT of 81% with a decrease of 9.3 percentage points, suggesting specific attention is needed in this state.
Average check reflects customer spending per transaction, a critical driver of revenue growth and profitability for Maiz Mexican Kitchen.
The overall average check for Maiz Mexican Kitchen is INR 509.9, showing a 12.1% increase year-over-year, indicating customers are spending more per visit. Karnataka has an average check of INR 525.7, while Maharashtra has an average check of INR 497.8, showing the potential for regional differences in customer spending habits.
Outlet count indicates brand reach and market penetration, influencing brand visibility and accessibility to potential customers.
Maiz Mexican Kitchen has 19 outlets in Maharashtra and 5 outlets in Karnataka. This distribution highlights Maharashtra as the primary market for the brand in India, with Karnataka representing a smaller, but still significant, presence. Expansion strategy appears focused on Maharashtra.
Understanding competitor visitation patterns allows strategic positioning and identification of opportunities to attract more customers.
Harvest Salad Co is the top competitor with 9.9% cross visitation from Maiz Mexican Kitchen's customers. Other competitors include GOOD FLIPPIN'BURGERS (2.97%), Polar Bear Ice Cream (1.98%), Chairman's Restobar (1.98%), and Glen's Bakehouse (1.98%). These brands represent the alternative choices of Maiz Mexican Kitchen's customers.
Traffic workload analysis identifies peak hours, informing staffing and resource allocation to optimize customer service and operational efficiency.
Maiz Mexican Kitchen experiences peak traffic workload between 11:00 AM and 11:00 PM, with the highest activity around 9:00 PM (48.92% and 50.97%). Traffic significantly decreases from 11:00 PM to 3:00 AM, indicating late night or early morning hours see much reduced activity. These numbers show that the evenings are the best time to go to the establishment.
Analyzing consumer segments informs targeted marketing and positioning strategies, enhancing engagement and brand resonance with specific demographics.
Women have a higher affinity (158 index) compared to men (80 index), suggesting women are overrepresented among Maiz Mexican Kitchen's customers. Gen Y has an affinity index of 109, Gen X has an index of 102, while Gen Z has an affinity index of 58, indicating Gen Y and Gen X are highly represented, but Gen Z is underrepresented in the brand's consumer base.