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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mai-Mai performance in the Germany and how they change over time
See what factors influence Mai-Mai performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mai-Mai' competitors in the Germany
An analysis of Mai-Mai' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Mai-Mai is in the lower 28% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mai-Mai's MARKET PERFORMANCE in Germany is in the lower 28%, indicating a lagging market position. This means Mai-Mai captures less foot traffic compared to competitors. Performance peers in the same percentile range include Mikado Sushi & More, Tafelrunde, Restaurant Taverna Galazio bei Leo, Noem, NamPan Restaurant, and Borgo Antico Italiano Restaurant.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Mai-Mai's overall customer satisfaction is 56%, a decrease of 4 percentage points year-over-year, indicating a decline in customer sentiment. Schleswig-Holstein shows high satisfaction (89%), while Lower Saxony (45%) and Bremen (25%) show lower satisfaction. The CSAT trend decreased from 72.09 in May to 50% in July 2025.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The overall average check for Mai-Mai is 12.5 EUR, an increase of 11.3% year-over-year, suggesting customers are spending more per visit. Lower Saxony has an average check of 7.7 EUR. The average check fluctuated from 7.67 EUR in May to 18.24 EUR in June, then decreased to 7.67 EUR in July 2025.
Outlet distribution indicates market reach and expansion potential, influencing brand visibility and accessibility.
Mai-Mai has a total of 12 outlets in Germany. The distribution is as follows: Lower Saxony (4), Bremen (3), Schleswig-Holstein (3), Saxony-Anhalt (1), and Saxony (1). Lower Saxony has the highest number of outlets.
Identifying competitors helps refine strategies, understand market dynamics, and capture market share.
Mai-Mai's top competitors based on customer cross-visitation are McDonald's (7.69%) and Burger King (7.69%). Other competitors include Alibaba Grill mit Kiosk (2.56%), Döner Time (2.56%), and Skyline Bar 20up (2.56%). This indicates a significant overlap in customer base with major fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Mai-Mai's peak traffic workload occurs between 11:00 and 19:00, with the highest workload around 12:00-13:00 (approximately 55%). Traffic is minimal between 0:00 and 8:00. This data suggests the need for increased staffing and resource allocation during peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Mai-Mai's customer base shows a high affinity towards women (98 index) and men (101 index). Gen Z is significantly overrepresented (393 index), while Gen X (78 index) and Gen Y (82 index) are underrepresented. This suggests a strong appeal to younger consumers.