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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Maid-Rite performance in the United States and how they change over time
See what factors influence Maid-Rite performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Maid-Rite' competitors in the United States
An analysis of Maid-Rite' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Maid-Rite is in the lower 34% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Maid-Rite's market performance is in the lower 34%, indicating a below average market standing. This suggests that Maid-Rite captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Barlume Downstairs, Suzie's Pastry Shoppe, Durango Taco Shop, COSTA, Ombu, and Shore Club Chicago.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term business success.
Maid-Rite's overall CSAT is 76%, a slight decrease of 0.1 percentage points year-over-year. Illinois shows the highest CSAT at 81% with a significant increase, while Missouri's CSAT is 79% with a decrease. Iowa has a CSAT of 73% with a slight increase. The CSAT trend shows fluctuations between 72% and 85.87% from June to August 2025.
Average check is a key revenue indicator, reflecting customer spending per visit and informing pricing and promotional strategies.
Maid-Rite's overall average check is $14.20, a decrease of 0.5% year-over-year. Missouri has the highest average check at $16.60, while Illinois has the lowest at $12.10. Iowa's average check is $13.50. The average check trend shows a decrease from $14.73 in June to $13.26 in August 2025.
Outlet count indicates brand reach and market presence, influencing accessibility and overall revenue potential.
Maid-Rite has 14 outlets in Iowa, 5 in Illinois, 3 in Missouri, and 1 in Minnesota. Iowa represents the largest concentration of Maid-Rite outlets. This distribution highlights Iowa as a key market for the brand.
Identifying competitors helps understand market dynamics and refine strategies to gain a competitive edge and attract more customers.
Maid-Rite's top competitors based on customer cross-visitation are McDonald's (17.37%), Culver's (7.37%), Taco Bell (6.32%), Arby's (5.79%), and Texas Roadhouse (5.79%). McDonald's has a significantly higher cross-visitation rate, indicating a strong overlap in customer base.
Traffic workload analysis helps optimize staffing and resource allocation to meet customer demand efficiently throughout the day.
Maid-Rite experiences peak traffic between 11 AM and 1 PM, with the highest workload at 12 PM (69.09%). Traffic starts increasing at 6 AM, peaks around noon, and gradually decreases throughout the afternoon and evening. There is no traffic between 9 PM and 6 AM.
Consumer segment analysis enables targeted marketing by understanding demographic preferences, improving engagement and ROI.
Maid-Rite's customer base shows a higher affinity towards women (86%) and men (113%). Among generations, Gen X shows an affinity index of 108%, Gen Y 58%, and Gen Z 103%. Gen Y is under-indexed, suggesting lower engagement compared to other generations.