Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Maid-Rite performance in the United States and how they change over time
See what factors influence Maid-Rite performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Maid-Rite' competitors in the United States
An analysis of Maid-Rite' competitors in the United States
In Cafés & Restaurants
·Jun – Aug 25
Maid-Rite is in the top 1% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Market Performance reveals brand strength, reflecting customer preference and competitive positioning within the Cafe & Restaurants industry.
Maid-Rite's Market Performance is in the top 1%, indicating a leading position in the Cafe & Restaurants industry. This high percentile suggests a strong brand presence and high customer traffic compared to its peers. The performancePeers in a similar range include Zaza Cuban Comfort Food, Charlie's Chicken, Sharps RoastHouse, Pera Bistro, Howard's Restaurant Gatlinburg's Oldest Restaurant, and Temecula Korean Bbq.
Customer satisfaction reflects brand perception, impacting loyalty and revenue. Tracking CSAT helps identify areas for service and product improvement.
Maid-Rite's overall customer satisfaction (CSAT) is 70%, a decrease of 7.2 percentage points year-over-year. CSAT varies by state: Missouri and Illinois show 77% satisfaction, while Iowa shows 65% and Minnesota a lower 62%. Declines in Iowa and especially Minnesota need attention to identify and address underlying issues. Illinois's CSAT increase is a positive trend.
Average check indicates spending per customer, impacting revenue. Monitoring changes helps optimize pricing and menu strategies for profitability.
Maid-Rite's overall average check is $14.2, up 4.5% year-over-year. Missouri has the highest average check at $14.9, followed closely by Iowa at $14.8. Illinois lags significantly at $11.4. The increase suggests successful pricing or upselling strategies. Illinois may need tailored menu or promotional adjustments.
Outlet count reflects brand reach and growth potential. Tracking distribution informs expansion and market penetration strategies.
Maid-Rite has 14 outlets in Iowa, 5 in Illinois, 3 in Missouri, and 1 in Minnesota. Iowa is the strongest market. Expansion opportunities may exist in Missouri and Minnesota, and further analysis needed to understand the limited number of locations there.
Competitor analysis identifies market rivals and customer preferences, informing competitive strategies and differentiation efforts.
McDonald's is the top competitor for Maid-Rite with a cross-visitation rate of 16.86%. Culver's (6.90%), Dairy Queen (6.13%), Cracker Barrel Old Country Store (5.75%), and Chick-fil-A (5.36%) also compete for Maid-Rite's customers. Maid-Rite can leverage this competitive insight to identify what these competitors are doing well to attract customers.
Traffic workload analysis optimizes staffing, inventory, and marketing for peak hours, maximizing efficiency and customer satisfaction.
Maid-Rite's peak traffic workload is between 11 AM and 1 PM, reaching 71.32% at 12 PM. Traffic starts picking up around 7 AM, peaks during lunch, and declines after 6 PM. Minimal activity occurs between 9 PM and 6 AM. Staffing and resource allocation should align with these peak and off-peak hours.
Understanding consumer segments enables targeted marketing, product development, and personalized experiences, enhancing brand engagement and ROI.
Women show an affinity index of 78% (under-indexed), while Men show an affinity index of 121% (over-indexed) relative to the average consumer. Gen X has an affinity index of 102%, Gen Y has 61% (under-indexed), and Gen Z has 116% (over-indexed). Maid-Rite appeals more to men and Gen Z. Marketing could be adjusted to target women and Gen Y.
Cafés & Restaurants