Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mac Pollo performance in the Mexico and how they change over time
See what factors influence Mac Pollo performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mac Pollo' competitors in the Mexico
An analysis of Mac Pollo' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Mac Pollo is in the lower 12% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mac Pollo's market performance is in the lower 12% in Mexico's Cafe & Restaurants industry, indicating a critically low market standing. This means Mac Pollo captures significantly less foot traffic compared to its competitors. Performance peers in the same percentile range include Tamales Tia Juana, Restaurante El Abuelo, Tacos Fer, Guacamaya's Taco Place, Ensaladas Morelia, and Mi Pueblito Huasteco Suc Centro.
Outlet count indicates brand reach and market presence. Tracking it helps assess expansion and regional performance.
Mac Pollo has a limited number of outlets in Mexico. Colima and Durango each have 4 outlets, representing the highest concentration. Chiapas, Puebla, Hidalgo, Coahuila, and Veracruz each have only 1 outlet. This suggests a need for potential expansion in other states to increase market presence.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies.
Mac Pollo's customers also frequently visit McDonald's (50% cross-visitation), indicating a significant overlap in customer base. Jōki Ramen, Tacos Lucio, Burger King, and Tacos Encuerados each have 25% cross-visitation, suggesting they are also considered alternatives by Mac Pollo's customers.
Traffic workload analysis reveals peak hours and customer flow. Understanding it helps optimize staffing and resource allocation.
Mac Pollo experiences peak traffic workload between 10:00 AM and 9:00 PM, with the highest workload occurring between 2:00 PM and 4:00 PM. Traffic is minimal during the early morning hours (12:00 AM - 9:00 AM). This data can inform staffing and promotional strategies to maximize efficiency during peak times.
Understanding consumer segments enables targeted marketing. Analyzing gender and generation mix informs tailored campaigns and product development.
Women are overrepresented among Mac Pollo's consumers (affinity index of 108), while men are underrepresented (affinity index of 93). Gen Y exhibits a high affinity (affinity index of 172), suggesting they are a key demographic for Mac Pollo. These insights can inform targeted marketing and positioning strategies.