Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Mac Pollo performance in the Mexico and how they change over time
See what factors influence Mac Pollo performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Mac Pollo is in the top 8% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
An analysis of Mac Pollo' competitors in the Mexico
An analysis of Mac Pollo' competitors in the Mexico
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reflects brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mac Pollo's MARKET PERFORMANCE in Mexico is at the 92nd percentile, classifying it as a leading brand. This indicates a strong market presence with a high share of customer traffic compared to its peers. Performance peers include Gorditas Doña Julia, Mariscos El Mike, Restaurant "La Lunita", Restaurante La Terraza, Chérie Café and Mirai Playa del Carmen.
Tracking the number of outlets indicates brand reach and expansion strategy effectiveness within the Cafe & Restaurants industry.
Mac Pollo has a total of 13 outlets in Mexico distributed across 7 states. Colima and Durango each have 4 outlets, while Chiapas, Puebla, Hidalgo, Coahuila, and Veracruz each have 1 outlet. Geographic distribution shows the brand's presence across different regions.
Identifying top competitors through cross-visitation patterns allows strategic benchmarking and understanding of customer preferences.
Mac Pollo's customers in Mexico also frequently visit Taquería Los Ángeles, McDonald's and VIPS (16.67%). This suggests that these brands compete for the same customer base. Hamburguesas Búfalo and La Choripaneria are other notable competitors (8.33%).
Analyzing traffic workload by hour helps optimize staffing and resource allocation to match peak demand periods.
Mac Pollo experiences peak traffic workload between 10:00 and 22:00, with the highest volume observed around 15:00-17:00 (50.11%-50.23%). Traffic is minimal during early morning hours (0:00-9:00), indicating a need to adjust operations accordingly.
Analyzing consumer segments informs targeted marketing and positioning, enhancing relevance and engagement with different customer groups.
Mac Pollo's customer base in Mexico shows a higher affinity towards women (78, a delta of -20.41) and Gen X (208, a delta of 100). This suggests that brand messaging and offerings resonate more strongly with these demographics. Further investigation is needed.