Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Lig-Lig performance in the Brazil and how they change over time
See what factors influence Lig-Lig performance in the Brazil and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Lig-Lig' competitors in the Brazil
An analysis of Lig-Lig' competitors in the Brazil
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Lig-Lig is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand share of foot traffic, indicating competitive strength and customer preference within the Cafe & Restaurants industry.
Lig-Lig, with a market performance percentile of 99 in Brazil, is a leading brand in the Cafe & Restaurants industry, indicating strong customer preference. Performance peers like Doo It pizza & salad, Assador Rio's, Vacuno Carnes Nobres, Park do Churrasco, American Chicken, and Dom Spettus Steakhouse share similar market positions (99 percentile).
Customer satisfaction reflects brand perception. Tracking overall CSAT reveals loyalty trends and the impact of changes in products, services, or customer interactions.
Lig-Lig's overall customer satisfaction in Brazil is at 51%, a decrease of 11.4 percentage points year-over-year. In the Southeast Region, customer satisfaction is also 51%, with a decrease of 12.1 percentage points. This decline warrants attention to improve customer experience.
Average check measures customer spending per visit, vital for revenue analysis and pricing strategy. It reflects customer value and informs profitability initiatives.
Lig-Lig's overall average check in Brazil is 55.9 BRL, a 12.2% increase year-over-year. In the Southeast Region, the average check is 56.3 BRL. This indicates increased customer spending, positively impacting revenue.
Outlet count indicates brand presence. Monitoring distribution across regions exposes market coverage and informs geographic expansion and resource allocation.
Lig-Lig has 31 outlets in the Southeast Region of Brazil, 1 in the Central-West Region, and 1 in the South Region. The Southeast Region dominates Lig-Lig's physical presence.
Competitor analysis reveals market dynamics. Identifying brands frequently visited by your customers unveils competitive threats and cross-promotional opportunities.
Lig-Lig's top competitors in Brazil, based on customer cross-visitation, include McDonald's (17.07%), Burger King (5.69%), Outback Steakhouse (4.07%), Coco Bambu (3.25%), and Starbucks (2.44%). This indicates shared customer base with these brands.
Traffic workload distribution guides resource management. Understanding peak hours improves staffing, inventory, and marketing to optimize customer experience.
Lig-Lig's peak traffic workload in Brazil occurs between 11:00 AM and 1:00 PM, with the highest activity at 1:00 PM (62.00%). Another peak appears from 6:00 PM to 9:00 PM. This data informs staffing and promotional strategies.
Understanding consumer segments allows targeted marketing. Analyzing gender and generational mix enhances messaging, promotions, and product offerings for specific demographics.
Lig-Lig's consumer base in Brazil shows a high affinity towards women (75) and men (122), while Gen Y (171) is significantly over-indexed. This suggests the brand resonates strongly with younger generations. These are affinity index not customer segment percentage.