Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Licksters performance in the India and how they change over time
See what factors influence Licksters performance in the India and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Licksters is in the top 3% of brands
Sample of brands in the same percentile
An analysis of Licksters' competitors in the India
An analysis of Licksters' competitors in the India
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance indicates Licksters's share of foot traffic, revealing its competitive strength and customer preference in the cafe industry.
Licksters holds a MARKET PERFORMANCE percentile of 97, positioning it as a leading brand in the Cafe & Restaurants industry in India. This means Licksters is in the top 3% of brands, indicating strong market leadership. Performance peers in the same percentile: TravelKhana, Taam Jhaam Nikol I MultiCuisine Buffet Restaurant, Cafe Nirvanaa, Le Lumiere Restaurant, Gargee Sweets Bakery & Restaurants, and Indian Coffee House.
Customer Satisfaction is key to understanding customer loyalty, which drives repeat business and positive word-of-mouth, directly impacting revenue.
Licksters' overall customer satisfaction (CSAT) is 89%, a 3.5 percentage point increase year-over-year. Maharashtra shows the highest CSAT at 93%, with a significant growth of 12.4 percentage points. Gujarat has a CSAT of 89%, up by 0.3 percentage points. The CSAT dynamic data shows satisfaction fluctuating between 86.67% and 100% over the three-month period.
Number of Outlets shows brand reach and expansion, reflecting growth strategy and potential market penetration in different regions.
Licksters has a total of 16 outlets across India. Gujarat has the highest number of outlets with 6, followed by Maharashtra with 4, Chhattisgarh with 2, and Karnataka, Telangana, Delhi and Rajasthan with 1 each. This distribution indicates a strong presence in western India.
Identifying top competitors helps in benchmarking performance and understanding competitive landscape to refine market strategies.
The top competitors for Licksters, based on customer cross-visitation, are Tea Post (6.82%), Adyar Ananda Bhavan - A2B (4.55%), Subway (4.55%), Iscon Gathiya (4.55%), and Burger King (4.55%). This suggests that Licksters' customers also frequent these brands, indicating shared target audiences and potential areas for differentiation.
Understanding traffic workload by hours enables efficient staff scheduling and resource allocation, optimizing customer service and operational costs.
Licksters experiences peak traffic between 6 PM and 9 PM, with the highest workload at 9 PM (58.08%). Traffic is significantly lower during early morning hours. This information allows for optimized staffing and resource allocation during peak hours to maximize customer satisfaction.
Consumer segments analysis enables targeted marketing, improving engagement and ROI by tailoring campaigns to specific demographic groups.
Women are overrepresented among Licksters' consumers, with an affinity index of 113.00, while men are slightly underrepresented (96.00). Gen Y (Millennials) show a high affinity (113.00) while Gen X is under-indexed (75.00). This suggests a higher engagement and interest from female and Millennial consumers.