Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Les Berthom performance in the France and how they change over time
See what factors influence Les Berthom performance in the France and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Les Berthom' competitors in the France
An analysis of Les Berthom' competitors in the France
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Les Berthom is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Les Berthom is a leading brand with a market performance percentile of 99 in France's Cafe & Restaurants industry. This indicates a strong market standing relative to competitors such as ITO, CORLEONE, Sablé (anciennement Le Trio), Shabestan, Via Del Gusto, and La Maison de Petit Pierre, who are also in a similar range.
Customer satisfaction reflects loyalty and service quality, impacting brand reputation and long-term growth in the competitive cafe industry.
Les Berthom's customer satisfaction (CSAT) is 91% in Metropolitan France, a slight decrease (-0.1pp) year-over-year. This suggests generally positive customer experiences, although continued attention is needed to maintain satisfaction levels.
Average check reveals customer spending habits and pricing effectiveness, crucial for profitability and revenue optimization.
The average check for Les Berthom is 17.9 EUR, showing a 6.4% increase year-over-year. This indicates that customers are spending more per visit, potentially due to menu adjustments or increased demand.
Outlet count indicates brand reach and market presence, vital for accessibility and overall revenue generation.
Les Berthom has 17 outlets in Metropolitan France. This number provides insight into the brand's physical presence and accessibility to customers within the region.
Identifying key competitors helps refine strategies to gain market share and understand customer preferences in cafe industry.
Les Berthom's top competitors based on customer cross-visitation are McDonald's (5.20%), Burger King (5.20%), KFC (2.31%), Del Arte (1.73%), and The Frog (1.73%). This identifies the quick-service restaurants frequently visited by Les Berthom's customers.
Traffic workload analysis reveals peak hours and helps optimize staffing, resource allocation for better customer service.
Les Berthom experiences peak traffic workload between 19:00 and 21:00, reaching highs of 55.57% and 54.88% respectively. This data helps the restaurant optimize staffing and resources to manage peak-hour demand efficiently.
Understanding consumer segments tailors marketing to specific groups and maximizes engagement and ROI in cafe market.
Les Berthom shows high affinity with women (69 affinity index) and Gen Y (136 affinity index), indicating these segments are over-represented among consumers. There's also high affinity with Gen Z (104 affinity index). Men (130 affinity index) are also present among the consumer segments. Gen X is under-represented (48 affinity index).