Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Lazza performance in the India and how they change over time
See what factors influence Lazza performance in the India and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Lazza' competitors in the India
An analysis of Lazza' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Lazza is in the top 22% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Lazza's Market Performance is at the 78th percentile, indicating an above-average market standing. This suggests a strong competitive position with healthy customer preference. Performance peers in the same percentile range include Le Yogi Restaurant, Grill 35, Raja rani chinese house, New Annapoorna veg family restaurant, Yummy MoMo and Chakravarti tiffins.
Outlet count indicates brand reach and market presence. A higher number of outlets often correlates with increased brand visibility and customer accessibility.
Lazza has 11 outlets in Kerala and 2 in Tamil Nadu. This indicates a stronger presence in Kerala compared to Tamil Nadu. Expansion strategies should consider the market dynamics of each region to optimize growth.
Competitor analysis identifies key rivals and customer preferences, enabling strategic positioning and competitive advantage in the market.
Lazza's customers also frequently visit McDonald's and KFC (40% cross-visitation each). Toll Thattukada, Kerala State Beverages Corporation Outlet, and Sree Vijayalakshmi Vilas have 20% cross visitation. These insights highlight key competitors and shared customer preferences within the Cafe & Restaurants industry.
Traffic Workload helps optimize staffing and resource allocation, improving customer experience and operational efficiency during peak hours.
Lazza experiences peak traffic workload between 4 PM and 6 PM (hod 16-18), reaching over 50%. Traffic is lowest between 3 AM and 5 AM. This data enables optimized staffing and resource allocation during peak and off-peak hours.
Consumer segments show the different customer groups, this allows for targeted marketing strategies to address specific demographic needs and preferences.
Women represent 98% and Men represent 101%. Women are slightly underrepresented. Gen X has affinity index of 357%, indicating very high affinity for the brand. Marketing should leverage these insights to target specific consumer segments and cater to their preferences.