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Managing Partner, Global Business Development
See what factors influence Lavazza performance in the Italy and how they change over time
See what factors influence Lavazza performance in the Italy and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Lavazza' competitors in the Italy
An analysis of Lavazza' competitors in the Italy
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Lavazza is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Lavazza in Italy holds a market performance percentile of 98, which indicates a leading position. This means Lavazza is in the top 2% of brands, showing a strong market presence compared to its peers like Caffè Italiano, Vai Mo’ Ristorante Pizzeria Peschiera del Garda, Il Rifrullo, Bacco al Pretorio, Osteria da Gemma and Shibumi - Fusion Experience, which are in the adjacent percentile range.
Customer satisfaction (CSAT) reflects how happy customers are with a brand and impacts loyalty, repeat business, and overall brand perception.
Lavazza's overall CSAT in Italy is 60%, a decrease of 7.8 percentage points year-over-year. In Lombardy, CSAT is also 60%, with a similar decrease of 8.3 percentage points. This indicates a need to investigate and address potential issues affecting customer happiness.
Average check reveals customer spending per visit, indicating pricing strategy effectiveness and the potential for revenue optimization.
Lavazza's overall average check in Italy is 15.40 EUR, an increase of 6.7% year-over-year. In Lombardy, the average check is also 15.40 EUR. This suggests customers are spending slightly more per visit compared to the previous year.
Competitor analysis reveals which brands are drawing the same customers, aiding in strategic positioning and competitive advantage.
McDonald's (14.08%) and Starbucks (9.86%) are the top competitors whose customers also visit Lavazza. Panzerotti Luini (7.04%), Caffè Florian (5.63%), and Terrazza Aperol (4.23%) are also significant competitors based on cross-visitation.
Understanding consumer segments enables targeted marketing, personalized experiences, and tailored product development to maximize engagement.
Lavazza's consumer base shows a high affinity towards women (99 index value) and men (101 index value). Gen X shows an index of 96, Gen Y an index of 87, suggesting these groups are under-indexed, while Gen Z is over-represented with an index of 339.