Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Laura Secord performance in the Canada and how they change over time
See what factors influence Laura Secord performance in the Canada and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Laura Secord' competitors in the Canada
An analysis of Laura Secord' competitors in the Canada
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Laura Secord is in the top 13% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's foot traffic share, indicating competitive strength and customer preference in the industry.
Laura Secord's market performance stands at the 87th percentile, positioning it as an above average performer. This indicates a strong market presence, reflecting significant customer traffic compared to competitors. Performance peers in a similar percentile range include Flipside Burgers, The Lake Hound, Mazza, Shake & Grill, Arbour Restaurant & Lounge, and Kokomo, signaling comparable market traction.
Customer satisfaction (CSAT) shows how well the brand meets customer expectations, greatly influencing loyalty and positive word-of-mouth.
Laura Secord's overall CSAT is 74%, a significant increase of 22.6 percentage points year-over-year, showing improved customer sentiment. Quebec leads with 87% (+40pp), while Ontario has 66% (+19.3pp). CSAT increased from 54.55% in May 2025 to 86.36% in June 2025, before decreasing to 79.41% in July 2025 indicating fluctuating customer satisfaction.
Outlet count reflects brand's presence and reach, indicating market penetration and accessibility to consumers.
Laura Secord has 24 outlets in Quebec, 21 in Ontario, 2 in New Brunswick, 2 in Nova Scotia, and 1 in Newfoundland and Labrador. Quebec accounts for the highest number of outlets, demonstrating a strong regional focus.
Competitor analysis reveals market dynamics, brand positioning, and opportunities for differentiation and competitive strategies.
Laura Secord's top competitors based on customer cross-visitation are Tim Hortons (20.69%), McDonald's (17.24%), Subway (13.79%), Harvey's (13.79%), and Starbucks (10.34%). This data suggests that Laura Secord customers also frequent these quick-service and coffee shop chains.
Traffic workload shows customer flow, enabling optimized staffing, resource allocation, and targeted promotions during peak times.
Laura Secord experiences peak traffic between 11 AM and 6 PM, with the highest workload at 1 PM (57.91%). Traffic is minimal before 9 AM and after 9 PM. This indicates a need for optimal staffing and resource allocation during peak hours to maximize customer service and sales.
Consumer segment data allows tailored marketing by understanding the demographics and preferences, leading to higher engagement and ROI.
Laura Secord's customer base shows high affinity among women (134 index) and underrepresentation among men (76 index). Gen Y demonstrates significant affinity (114 index), while Gen X is slightly under-indexed (97 index), and Gen Z is nearly average (102 index).