Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence LATERAL performance in the Spain and how they change over time
See what factors influence LATERAL performance in the Spain and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of LATERAL' competitors in the Spain
An analysis of LATERAL' competitors in the Spain
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
LATERAL is a leading brand in Spain's Cafe & Restaurants industry, securing a top 1% Market Performance. This shows a strong market position compared to peers like Billy Brunch, Mira restaurant, Sushisom, Roost Chicken, Sensi, and La Pausa, all within the same percentile range.
CSAT shows how well the brand meets customer expectations, crucial for loyalty and positive word-of-mouth, directly impacting revenue.
LATERAL's overall customer satisfaction (CSAT) is 87%, a slight decrease of 1.5pp year-over-year. Catalonia leads with 92%, while Andalusia lags at 76%. Monitor Valencia and Andalusia to address satisfaction issues. CSAT fluctuated between 85.71% and 88.18% during the observed months.
Average Check shows how much customers spend per visit, reflecting menu pricing, customer purchasing habits and revenue potential.
LATERAL's average check is 28.50 EUR, a 2.2% increase year-over-year. The Valencian Community has the highest average check (34.20 EUR), while the Community of Madrid has the lowest (28.00 EUR). Average check values ranged from 27.71 EUR to 29.38 EUR during the observed period.
Outlet count indicates brand reach and market presence, directly affecting accessibility and potential customer base growth.
LATERAL has 13 outlets in the Community of Madrid, the most of any region. Aragon, Valencian Community, Catalonia, and Andalusia each have 1 outlet. Expansion strategy seems concentrated in Madrid.
Identifying key competitors aids in strategic positioning, revealing direct rivals and opportunities for differentiation and market share gain.
LATERAL's top competitors based on customer cross-visitation are VIPS (3.73%), la Bientirada (2.22%), Burger King (1.69%), SUMO (1.42%), and La Tagliatella (1.15%). Focus on strategies to attract customers from these competitors.
Traffic workload shows peak hours, informing staffing, promotions, and resource allocation for optimal customer service.
LATERAL experiences peak traffic workload between 19:00 and 22:00, reaching a high of 58.58% at 21:00. Low traffic occurs between 01:00 and 07:00. Optimize staffing and promotions during peak hours.
Understanding consumer segments enables targeted marketing, improving relevance and engagement to maximize campaign effectiveness.
LATERAL's customer base shows high affinity among women (index 121) and Gen Z (index 159). Men (index 82) and Gen X (index 85) are under-indexed. Tailor marketing to engage these key demographic segments.
