Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence La Tecleña performance in the El Salvador and how they change over time
See what factors influence La Tecleña performance in the El Salvador and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of La Tecleña' competitors in the El Salvador
An analysis of La Tecleña' competitors in the El Salvador
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
La Tecleña is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows a brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
La Tecleña holds a leading market performance with a percentile of 98, placing it in the top 2% of brands. This signifies strong customer preference and competitive advantage. Performance peers include Celeste Imperio, Entre Nubes, VIP Avianca, Franco's Restaurante, Inna Jammin, and Domino's Pizza, also positioned at 98 percentile.
Customer satisfaction reflects loyalty, impacting repeat visits and positive word-of-mouth. High CSAT correlates with revenue and brand equity.
La Tecleña demonstrates strong customer satisfaction, with an overall CSAT score of 83%, a significant 22.1 percentage point increase year-over-year. San Salvador shows the highest CSAT at 100%, followed by La Libertad at 88%. The CSAT dynamic data indicates consistent high satisfaction throughout the observed period, with minor fluctuations.
Outlet count reflects market presence and accessibility. Expansion strategy impacts revenue potential and brand visibility within the region.
La Tecleña has a total of 16 outlets distributed across four states. La Libertad has the highest number of outlets (7), followed by San Salvador (5). Sonsonate and Santa Ana each have 2 outlets. This distribution highlights key market areas for the brand.
Understanding competitors' customer overlap reveals direct rivals and informs strategies to differentiate and attract more customers.
La Tecleña's top competitors based on customer cross-visitation include McDonald's (22.73%), Pizza Hut (18.18%), Pollo Campero (15.91%), Pollos Real (13.64%), and Mister Donut (11.36%). These brands share a portion of La Tecleña's customer base.
Traffic workload patterns highlight peak hours. Staffing, promotions, and operational adjustments during these times can boost customer service and revenue.
La Tecleña experiences peak traffic workload between 14:00 and 17:00 (2 PM - 5 PM), reaching its highest point at 16:00 (4 PM) with a traffic workload of 65.18. Traffic is minimal between 20:00 and 6:00 (8 PM - 6 AM). Operational strategies should focus on maximizing efficiency during peak hours.
Analyzing consumer segments by Gender and Generation informs targeted marketing. Affinity insights guide positioning and customer engagement efforts.
La Tecleña's customer base shows higher affinity towards women (84) and men (108) are overrepresented. Generation X is overrepresented (189), suggesting a strong affinity, while Gen Y is underrepresented (86) in the customer base.