Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence La Plaza del Pollo performance in the Dominican Republic and how they change over time
See what factors influence La Plaza del Pollo performance in the Dominican Republic and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of La Plaza del Pollo' competitors in the Dominican Republic
An analysis of La Plaza del Pollo' competitors in the Dominican Republic
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
La Plaza del Pollo is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
La Plaza del Pollo's market performance is at the 54th percentile, indicating an average/above average market standing. This means the brand captures a moderate share of customer visits compared to its competitors in the Dominican Republic's Cafe & Restaurants industry. Performance peers in the same range include Antojao’, Pala Pizza, Parada Miguelina - Panaderia y Reposteria, Parador el Tamarindo, and Las 4F Restaurant -Moca-.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT indicates strong brand performance.
Overall customer satisfaction for La Plaza del Pollo is 51%, a decrease of 10.6 percentage points year-over-year. Santo Domingo shows high satisfaction (72%), while Distrito Nacional has lower satisfaction (29%). The trend shows a slight fluctuation in CSAT over the three-month period.
Average check reveals spending per customer, crucial for revenue insights. Monitoring trends helps optimize pricing and promotions for profitability.
The overall average check for La Plaza del Pollo is 654.3 DOP, a decrease of 24.2% year-over-year. Distrito Nacional has a higher average check (788.5 DOP) compared to Santo Domingo (488.1 DOP). The average check fluctuated between 516.67 DOP and 723.68 DOP during the period.
Outlet count indicates brand reach and market presence. Growth signifies expansion, while distribution impacts accessibility and revenue potential.
La Plaza del Pollo has 6 outlets in Distrito Nacional and 5 in Santo Domingo. This distribution reflects the brand's physical presence and accessibility to customers in these key locations.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation informs strategies to attract and retain customers.
The top competitors for La Plaza del Pollo, based on customer cross-visitation, are McDonald's (10.29%), Helados Bon (8.82%), Taco Bell (7.35%), Wendy's (7.35%), and Little Caesars Pizza (5.88%). This indicates that customers who visit La Plaza del Pollo also frequently visit these brands.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer experience and revenue.
La Plaza del Pollo experiences peak traffic between 12:00 PM and 2:00 PM, with the highest workload at 1:00 PM (74.29%). Traffic gradually increases from 8:00 AM, peaks in the early afternoon, and declines through the evening.
Understanding consumer segments by gender and generation informs targeted marketing. Affinity insights enable tailored messaging and product positioning.
Women are overrepresented among La Plaza del Pollo's consumers (69% affinity), while men are also overrepresented (122% affinity). Gen X is highly overrepresented (177% affinity), while Gen Y is slightly underrepresented (88% affinity).