Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence La Plaza del Pollo performance in the Dominican Republic and how they change over time
See what factors influence La Plaza del Pollo performance in the Dominican Republic and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of La Plaza del Pollo' competitors in the Dominican Republic
An analysis of La Plaza del Pollo' competitors in the Dominican Republic
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
La Plaza del Pollo is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
La Plaza del Pollo is a leading brand with a market performance percentile of 99, positioning it in the top 1% of Cafe & Restaurants in the Dominican Republic. This indicates a strong competitive position. Performance peers include Parada Miguelina - Panaderia y Reposteria, Jalao, Parador el Tamarindo, Las 4F Restaurant -Moca-, Poseidon, and Gelateria Italiana Artesanal NOI.
Customer satisfaction is crucial because it reflects loyalty and impacts brand reputation and repeat business.
La Plaza del Pollo's overall customer satisfaction is 49%, down 11.1 percentage points year-over-year. Santo Domingo shows 70% satisfaction with a 15pp increase, while Distrito Nacional shows 25% satisfaction with a 38.2pp decrease. This mixed performance suggests focusing on Distrito Nacional.
Average check reveals customer spending habits and impacts revenue, aiding pricing and promotional strategies.
The overall average check for La Plaza del Pollo is 654.3 DOP, a decrease of 24.2% year-over-year. Distrito Nacional has an average check of 788.5 DOP, while Santo Domingo has 488.1 DOP. This indicates varied spending habits across regions.
Number of outlets indicates market presence, influencing accessibility and brand visibility.
La Plaza del Pollo has 6 outlets in Distrito Nacional and 5 in Santo Domingo. This distribution helps understand the brand's geographic coverage within the Dominican Republic.
Competitor analysis helps understand market dynamics, identify threats and opportunities for strategic advantage.
The top competitors for La Plaza del Pollo, based on cross-visitation, are McDonald's (10.29%), Helados Bon (8.82%), Little Caesars Pizza (8.82%), Wendy's (7.35%), and Taco Bell (7.35%). These are brands that La Plaza del Pollo customers also visit.
Traffic workload by hours reveals peak times, crucial for staffing, inventory, and service optimization.
La Plaza del Pollo experiences peak traffic between 12 PM and 1 PM (73.32%), with steady traffic from 11 AM to 7 PM. Traffic is minimal from midnight to 7 AM. This data highlights the importance of optimizing resources during peak hours.
Consumer segment analysis informs targeted marketing by understanding audience demographics and preferences.
La Plaza del Pollo's consumer base shows a high affinity index for Women (73%) and Men (116%). Generation analysis shows a high affinity for Gen X (177%) and Gen Y (88%), suggesting targeted marketing towards these demographics.