Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Krispy Kreme Doughnuts & Coffee performance in the Nigeria and how they change over time
See what factors influence Krispy Kreme Doughnuts & Coffee performance in the Nigeria and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Krispy Kreme Doughnuts & Coffee' competitors in the Nigeria
An analysis of Krispy Kreme Doughnuts & Coffee' competitors in the Nigeria
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Krispy Kreme Doughnuts & Coffee is in the lower 23% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Krispy Kreme Doughnuts & Coffee is in the lower 23% of brands, indicating a below average market performance. This suggests weaker competitive strength. Performance peers in the same range include Brisa Place, Rashko Park, Café Flour, Tiger Bar Lugbe, Splufic Cakes and More, and ZipZap express Café & Restaurant.
Competitor analysis identifies key rivals and customer preferences, informing strategic positioning and competitive advantages.
Top competitors for Krispy Kreme Doughnuts & Coffee, based on cross-visitation, include Tamberma Restaurant & Bar Ilupeju and Burger King (both at 18.18%), followed by Tamberma Restaurant and Bar V.I, KFC, and Tamberma Abeokuta (all at 9.09%). This indicates shared customer base with these brands.
Traffic workload reveals peak hours and customer flow, optimizing staffing and resource allocation for enhanced service and efficiency.
Traffic workload for Krispy Kreme Doughnuts & Coffee peaks between 11 AM and 6 PM, with the highest traffic around 6 PM (56.98%). Traffic is minimal during early morning hours (0-6 AM), suggesting operational adjustments based on customer flow.
Consumer segments enable targeted marketing, tailoring strategies to specific demographics for increased engagement and ROI.
Consumer segments show that women are overrepresented (103 affinity index) and men are slightly underrepresented (98 affinity index) among Krispy Kreme's customers. Gen Y exhibits a high affinity (162 affinity index), indicating a strong connection with the brand.