Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Krispy Kreme Doughnuts & Coffee performance in the Nigeria and how they change over time
See what factors influence Krispy Kreme Doughnuts & Coffee performance in the Nigeria and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
An analysis of Krispy Kreme Doughnuts & Coffee' competitors in the Nigeria
An analysis of Krispy Kreme Doughnuts & Coffee' competitors in the Nigeria
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·May – Jul 25
Krispy Kreme Doughnuts & Coffee is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Krispy Kreme Doughnuts & Coffee in Nigeria holds a leading market performance percentile of 97, placing it in the top 3% of Cafe & Restaurants brands. This indicates a strong competitive position. Performance peers in the same percentile range include Nostalgia Lagos, Shark, Belloni's Place Eateries, Gourmet Twist | Best Banana Bread and Meals in Lagos, Ese shawarma station and more, and Alice Garden Restaurant. There was a -2.00 delta in performance year-over-year.
Customer Satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Krispy Kreme Doughnuts & Coffee has an overall CSAT of 83.00% in Nigeria, marking a substantial 30.00 percentage point increase year-over-year. In Lagos State, the CSAT is 82.00%, with a growth of 19.90 percentage points. The CSAT remained at 73.33% during April, May and June of 2025.
Tracking outlet numbers shows brand reach and growth. More outlets can mean more revenue, brand visibility, and market presence in key geographic areas.
Krispy Kreme Doughnuts & Coffee has 11 outlets in Lagos State and 3 in Federal Capital Territory, demonstrating a stronger presence in Lagos State.
Competitor analysis highlights market dynamics. It identifies key rivals, assesses competitive pressure, and informs strategies to maintain or gain market share.
The top competitors for Krispy Kreme Doughnuts & Coffee, based on customer cross-visitation, are Dodo Pizza (20.00%), Burger King (16.00%), Mega Chicken (12.00%), KFC (12.00%), and Jay's Diner (8.00%). This suggests customers who visit Krispy Kreme also frequent these brands.
Traffic workload analysis reveals peak hours. This optimizes staffing, inventory, and promotions, enhancing customer experience and operational efficiency.
Traffic workload for Krispy Kreme Doughnuts & Coffee peaks between 11:00 AM and 7:00 PM, with the highest traffic around 1:00 PM (59.18). Traffic is minimal between 10:00 PM and 6:00 AM.