Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Nigeria and how they change over time
See what factors influence KFC performance in the Nigeria and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Nigeria
An analysis of KFC' competitors in the Nigeria
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
KFC is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC in Nigeria has a market performance percentile of 71, indicating an above-average market position. This means KFC captures a significant share of customer traffic compared to its peers. Competitors in a similar range include Mega Chicken (69).
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for KFC in Nigeria, based on cross-visitation, are Chicken Republic (11.49%), Domino's Pizza (10.34%), and Burger King (9.20%). This indicates a significant overlap in customer base among these brands.
Traffic workload by hours reveals peak times, enabling efficient staffing and resource allocation to meet customer demand.
KFC in Nigeria experiences peak traffic workload between 9 AM and 8 PM, with the highest traffic around 4-6 PM. Minimal traffic is observed during the night and early morning hours.
Understanding consumer segments by Gender and Generation informs targeted marketing and positioning strategies.
KFC in Nigeria shows a high affinity with women (81%) and Gen Y (162%). This suggests that KFC's marketing and offerings resonate more strongly with these segments compared to the average consumer.