Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Nigeria and how they change over time
See what factors influence KFC performance in the Nigeria and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
An analysis of KFC' competitors in the Nigeria
An analysis of KFC' competitors in the Nigeria
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
KFC is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
KFC's market performance is at the 68th percentile, indicating an average/above average market standing. This means KFC attracts more customers than many competitors in Nigeria's Cafe & Restaurants industry. Performance peers in a similar range include Niger Delta Restaurant, Burger King, Royal African Kitchen, Zolene Restaurant, Kilimanjaro Restaurant, and Maple Lagos.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth.
KFC's overall CSAT is 94%, a significant 21.9 percentage point increase year-over-year. This indicates high customer satisfaction. Lagos State shows a CSAT of 92%, with a growth of 21.2 percentage points. The CSAT dynamic data shows a fluctuating but overall high satisfaction trend from June to August 2025.
Average check reveals spending habits, informing pricing strategies and revenue optimization efforts.
The overall average check for KFC is 16.8K NGN, a 60.8% increase year-over-year, suggesting customers are spending more per visit. Ogun State has the highest average check at 26.1K NGN, while Lagos State has an average check of 15.4K NGN. The average check dynamic data shows an increasing trend from June to August 2025.
Outlet count indicates market presence, influencing accessibility and brand visibility.
KFC has 31 outlets in Nigeria. Lagos State has the most outlets (20), followed by Federal Capital Territory (5), Kano State (2), and Enugu, Oyo, Kwara, and Ogun States each with 1 outlet. This distribution highlights KFC's strong presence in Lagos and its expanding reach across other states.
Competitor analysis identifies key rivals, informing competitive strategies and differentiation efforts.
KFC's top competitors based on cross-visitation are Chicken Republic (18.18%), Burger King (9.09%), Domino's Pizza (7.27%), Amala Place (5.45%), and Farm City abuja (3.64%). This indicates that customers who visit KFC also frequently visit these brands, suggesting they are direct competitors.
Traffic workload analysis optimizes staffing, resource allocation, and operational efficiency.
KFC experiences peak traffic workload between 9 AM and 8 PM, with the highest traffic around 4-6 PM. Traffic is minimal between midnight and 7 AM. This data suggests optimal staffing and resource allocation should focus on the late morning to evening hours.