Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence KFC performance in the Nigeria and how they change over time
See what factors influence KFC performance in the Nigeria and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Nigeria
An analysis of KFC' competitors in the Nigeria
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference.
KFC in Nigeria has a market performance percentile of 99, indicating a leading position. This shows strong customer preference compared to peers like Yellow Chilli, Cilantro, Mega Chicken, Cactus Restaurant, Cafeteria Nigeria, and The Place Restaurant, all within the same percentile range.
Customer satisfaction reflects brand perception, directly influencing loyalty and repeat business. High CSAT scores drive positive word-of-mouth.
KFC's overall customer satisfaction is 84%, up 14.6 percentage points year-over-year, showing improved customer sentiment. CSAT varies by location, with Federal Capital Territory at 81% and Lagos State at 73%, both showing positive growth. The CSAT trend line fluctuates between approximately 80% and 90% from April to June 2025.
Average check reveals customer spending habits, crucial for revenue forecasting and menu optimization strategies to boost profitability.
The overall average check for KFC in Nigeria is 14.5K NGN, a 33.6% increase year-over-year, showing higher customer spending. Average check varies by state, with Ogun State at 20.4K NGN, Lagos State at 14.1K NGN, and Federal Capital Territory at 12.3K NGN. The average check fluctuates between approximately 13.7K NGN and 15.5K NGN from April to June 2025.
Outlet count indicates market reach and brand presence. More outlets can mean greater accessibility and potential for higher revenue.
KFC has 19 outlets in Lagos State, 5 in Federal Capital Territory, 2 in Kano State, and 1 each in Enugu, Kwara, and Ogun States. Lagos State has the highest concentration of KFC outlets, showing a strong regional presence.
Competitor analysis helps refine strategies by revealing key players and customer preferences, informing decisions to gain a competitive edge.
Top competitors for KFC in Nigeria, based on cross-visitation, are Chicken Republic (18.18%), Domino's Pizza (9.09%), The Place Restaurant (7.79%), Burger King (6.49%), and Cactus Restaurant (3.90%). Chicken Republic shows as the most frequented alternative by KFC customers.
Understanding traffic patterns enables efficient staffing and targeted promotions, optimizing resource allocation and enhancing customer experience.
Traffic at KFC Nigeria peaks between 16:00 and 19:00, reaching approximately 56% to 59% of the maximum workload. The lowest traffic occurs between midnight and 6:00, with minimal activity. This shows peak hours that require more staff and resources.
Consumer segmentation allows tailored marketing by revealing key demographics, optimizing messaging for higher engagement and conversion rates.
The affinity index for Women is 111, suggesting they are overrepresented among KFC customers. The affinity index for Men is 95, indicating they are slightly underrepresented. Gen Y has an affinity index of 125 and Gen Z has an affinity index of 179, indicating high affinity.