Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Krispy Kreme performance in the Turkey and how they change over time
See what factors influence Krispy Kreme performance in the Turkey and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Krispy Kreme' competitors in the Turkey
An analysis of Krispy Kreme' competitors in the Turkey
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Krispy Kreme is in the lower 24% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Krispy Kreme in Turkey holds the 24th percentile, indicating a below average market performance. This suggests the brand captures less foot traffic compared to competitors. Performance peers in similar range include Ecem Mantı Çoban Yıldızı, I Love Fish, Avlu Restaurant Fındıklı/Rize, GALATA MARMARA BALIK, Foça Balık Evi, and Tereci Mavişehir Kahvaltı ve Satış Mağazası.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. Higher CSAT often correlates with repeat business.
Krispy Kreme's overall CSAT in Turkey is 66%, a 6.9 percentage point increase year-over-year. Marmara Region shows a CSAT of 68%, with a growth of 10.5 percentage points. The CSAT dynamic data shows fluctuations between 60% and 73.68% during the period, indicating varying customer experiences.
Outlet count indicates brand reach and market presence. Expansion strategies depend on understanding outlet distribution and regional performance.
Krispy Kreme has 27 outlets in the Marmara Region and 2 in the Central Anatolia Region. The Marmara Region accounts for the majority of the brand's presence, indicating a strong concentration in that area. The Central Anatolia Region has a significantly smaller presence.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and market positioning.
Krispy Kreme's top competitors based on customer cross-visitation are Popeyes Louisiana Kitchen, Burger King, McDonald's, and Köfteci Yusuf, each with a 10.71% cross-visitation rate. YASA has a 7.14% cross-visitation rate. This indicates a shared customer base with these fast-food and restaurant chains.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and maximizes revenue potential.
Krispy Kreme experiences peak traffic workload between 10:00 AM and 9:00 PM, with the highest workload occurring between 2:00 PM and 8:00 PM. The lowest traffic workload is between midnight and 7:00 AM. This data helps optimize staffing levels throughout the day.
Understanding consumer segments informs targeted marketing. Affinity insights guide positioning strategies to resonate with key demographics and enhance engagement.
Women are overrepresented among Krispy Kreme's consumers (80% affinity), while men are also overrepresented (113% affinity). Gen X shows a very high affinity (416%), indicating a strong preference for the brand among this generation.