Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Krispy Kreme performance in the Ireland and how they change over time
See what factors influence Krispy Kreme performance in the Ireland and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Krispy Kreme' competitors in the Ireland
An analysis of Krispy Kreme' competitors in the Ireland
In Cafés & Restaurants
·Jun – Aug 25
Krispy Kreme is in the lower 37% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Krispy Kreme's Market Performance is in the lower 37%, indicating a below average market position. This means Krispy Kreme captures less foot traffic compared to its competitors. Performance peers in the same percentile: The Shack Restaurant Temple Bar, Old Warehouse, Khao Asian Street Food, Kitty O’Se’s Seafood and Grill Restaurant, r.i.o.t, The Fish Basket.
Customer Satisfaction (CSAT) reflects customer happiness, directly impacting loyalty, brand reputation, and revenue growth. High CSAT scores are vital for sustainable success.
Krispy Kreme's overall CSAT is 71%, a significant increase of 21.5 percentage points year-over-year. This indicates a substantial improvement in customer satisfaction. In Leinster, CSAT is even higher at 77%, with a growth of 24.8 percentage points, suggesting strong positive sentiment in that region.
Outlet count indicates brand reach and market presence. Expansion strategies and regional performance can be gauged by tracking outlet distribution.
Krispy Kreme has 7 outlets in Leinster, 2 in Munster, and 1 in Connacht. Leinster has the highest concentration of Krispy Kreme outlets, indicating a stronger presence in that region compared to Munster and Connacht.
Identifying top competitors and cross-visitation patterns helps refine marketing strategies and understand customer preferences within the competitive landscape.
Krispy Kreme's top competitors based on cross-visitation are McDonald's (18.42%), Milano (7.89%), Starbucks (7.89%), Eddie Rocket's (5.26%), and Romayo's (5.26%). This indicates that customers who visit Krispy Kreme also frequently visit these establishments.
Traffic workload analysis helps optimize staffing, manage resources, and improve customer experience during peak hours, maximizing efficiency and satisfaction.
Krispy Kreme experiences peak traffic between 10 AM and 6 PM, with the highest workload around 2 PM. Traffic is minimal before 7 AM and after 9 PM, indicating the need for adjusted staffing and resource allocation based on these trends.
Understanding consumer demographics allows for targeted marketing, personalized product offerings, and improved customer engagement, maximizing ROI and brand affinity.
Women show a high affinity (111 Index) for Krispy Kreme, while men are slightly under-indexed (92 Index). Gen Y (124 Index) and Gen Z (305 Index) exhibit high affinity, while Gen X is under-indexed (41 Index). This suggests targeted marketing towards Gen Z and Gen Y women may be particularly effective.