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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Kouen performance in the Thailand and how they change over time
See what factors influence Kouen performance in the Thailand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Kouen is right in the middle
Sample of brands in the same percentile
An analysis of Kouen' competitors in the Thailand
An analysis of Kouen' competitors in the Thailand
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Kouen's market performance in Thailand's Cafe & Restaurants industry is at the 53rd percentile, indicating an average market standing. This means Kouen captures an average share of customer traffic compared to its peers. Performance peers in the same percentile range include NAMI Salaya, Baan Ying, JIMJOOMYAK Lamlukka, Ranong Seafood Restaurant, 60's Town Hua-Hin, and Baan Saen Saep.
Identifying competitors helps understand the competitive landscape and benchmark performance against key players.
Kouen's top competitors based on customer cross-visitation are Starbucks (9.39%), Sushiro (7.04%), Café Amazon (6.10%), Ohkajhu (4.69%), and MK Restaurant (4.23%). This indicates that customers who visit Kouen also frequently visit these brands, highlighting them as key competitors for Kouen.
Traffic workload reveals peak hours. Understanding it helps optimize staffing and resource allocation.
Kouen experiences peak traffic workload between 17:00 and 20:00, with the highest workload at 18:00 (66.40%) and 19:00 (65.55%). Traffic is minimal between 0:00 and 10:00 and drops significantly after 21:00. This data suggests Kouen should optimize staffing and resources to handle the evening rush.
Understanding consumer segments enables targeted marketing. Analyzing demographics helps tailor strategies for different groups.
Kouen's customer base shows a high affinity towards women (81%), while men are under-indexed (117%). Among generations, Gen Y shows the highest affinity (114%), followed by Gen X (98%), and Gen Z (89%). This suggests that Kouen's marketing should focus on women and Gen Y.