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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Kokono performance in the Germany and how they change over time
See what factors influence Kokono performance in the Germany and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Kokono is right in the middle
Sample of brands in the same percentile
An analysis of Kokono' competitors in the Germany
An analysis of Kokono' competitors in the Germany
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Kokono's market performance is at the 50th percentile, indicating an average market position in Germany's Cafe & Restaurants industry. This means Kokono's foot traffic is on par with the median of its competitors. Performance peers in the same percentile range include Maredo, Wenzel, Mangal Döner, BASECOFFEE, Jannys Eis, and Cyclo.
Customer satisfaction is crucial as it directly impacts loyalty, repurchase rates, and positive word-of-mouth, driving long-term business success.
Kokono's overall customer satisfaction is 80%, a decrease of 4.7 percentage points year-over-year. Baden-Württemberg shows the highest satisfaction at 83%, while Thuringia has the lowest at 60% with a significant decrease of 26.3 percentage points. This suggests a need to investigate and address the reasons for declining satisfaction, particularly in Thuringia.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer willingness to spend.
Kokono's overall average check is 32.5 EUR, a 1.5% increase year-over-year. Thuringia has the highest average check at 34.2 EUR, while Baden-Württemberg has the lowest at 30.6 EUR. The increase suggests customers are spending slightly more per visit, but regional variations exist.
Outlet count indicates brand's physical presence and market reach, influencing accessibility and brand visibility.
Kokono has 11 outlets in Bavaria, 3 in Baden-Württemberg, and 1 in Thuringia. Bavaria represents the strongest market presence. The distribution of outlets highlights regional focus and potential areas for expansion.
Identifying top competitors helps understand the competitive landscape and refine strategies for differentiation and market share growth.
Kokono's top competitors based on customer cross-visitation are McDonald's (6.63%), L'Osteria (4.42%), Burger King (3.44%), Cafe & Bar Celona (1.72%), and PETER PANE Burgergrill & Bar (1.72%). This indicates that Kokono's customers also frequent fast-food and casual dining establishments.
Traffic workload analysis reveals peak hours, enabling optimized staffing, resource allocation, and targeted marketing efforts.
Kokono experiences peak traffic workload between 17:00 and 20:00, with the highest workload at 19:00 (68.76%). Traffic is minimal during early morning hours. This data suggests optimal staffing and promotional strategies should focus on the evening peak hours.
Understanding consumer segments allows for tailored marketing, product development, and communication strategies to maximize engagement.
Kokono's customer base shows a slightly higher affinity towards women (102) compared to men (98). Gen Y shows a high affinity (118), while Gen Z is under-indexed (51). This suggests marketing efforts should consider the preferences and behaviors of Gen Y and address the lower engagement from Gen Z.