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Managing Partner, Global Business Development
See what factors influence Kkanbu Chicken performance in the South Korea and how they change over time
See what factors influence Kkanbu Chicken performance in the South Korea and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Kkanbu Chicken' competitors in the South Korea
An analysis of Kkanbu Chicken' competitors in the South Korea
In Cafés & Restaurants
·Jun – Aug 25
Kkanbu Chicken is in the top 1% of brands
Sample of brands in the same percentile
Market Performance shows brand’s share of foot traffic, revealing competitive strength and customer preference in the industry.
Kkanbu Chicken's Market Performance is in the top 1% of brands, indicating a leading position. This means Kkanbu Chicken has a strong competitive presence compared to peers like 왕비집 시청점, Chungchosoo, 88돼지, 빽다방, 카페디아즈 갤러리아광교점 and Terarosa Coffee which are in the same leading percentile.
Customer Satisfaction reveals customer loyalty and overall brand perception, vital for sustained growth.
Kkanbu Chicken's overall customer satisfaction is 88%, a 14.7 percentage point increase year-over-year. In Gyeonggi, customer satisfaction is 63%, with a decrease of 2.2 percentage points. This shows strong positive customer feedback overall, but indicates a need to address satisfaction levels specifically in Gyeonggi.
Number of Outlets reflects brand's reach and market penetration across different geographic locations.
Kkanbu Chicken has 37 outlets in Gyeonggi, 2 in North Chungcheong, and 2 in South Chungcheong. This shows a strong concentration of outlets in Gyeonggi, with a limited presence in North and South Chungcheong. Expansion may be focused on Gyeonggi.
Competitor analysis reveals competitive landscape and helps identify strategic opportunities.
Kkanbu Chicken's top competitors based on customer cross-visitation are Starbucks (16.26%), Seolbing (5.69%), 짬뽕지존 문래점 (5.69%), Upper and Under (4.88%), and 옥된장 사당역점 (4.07%). This indicates that Kkanbu Chicken customers also frequently visit Starbucks and other dining establishments.
Traffic Workload highlights peak operational hours, enabling efficient resource allocation.
Kkanbu Chicken experiences peak traffic workload between 18:00 (6:00 PM) and 21:00 (9:00 PM), with the highest workload at 20:00 (8:00 PM). Traffic is significantly lower during the morning hours. Resource allocation should align with these peak hours.
Consumer segments by Gender and Generation inform targeted marketing and brand positioning strategies.
Women are overrepresented in Kkanbu Chicken's consumers, with an affinity index of 71, while men are also overrepresented, with an affinity index of 120. Gen Y demonstrates high affinity (112), while Gen X (94) and Gen Z (94) under-index. The analysis of affinity suggests different marketing approaches for each segment.
Cafés & Restaurants