Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence KICOS performance in the Ecuador and how they change over time
See what factors influence KICOS performance in the Ecuador and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
KICOS is in the top 2% of brands
Sample of brands in the same percentile
An analysis of KICOS' competitors in the Ecuador
An analysis of KICOS' competitors in the Ecuador
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
KICOS in Ecuador's Cafe & Restaurants industry holds a leading position with a percentile of 98, placing it in the top 2% of brands. This indicates a strong market presence compared to competitors like Naturissimo, Leskim Rico Pollo, Wasi's Grill, Eddy's Gonzalez Suarez, Apapacho Comida Mexicana, and Restaurante Mi Escondite - Ricaurte, who share a similar high percentile range.
Customer Satisfaction (CSAT) reflects customer sentiment, impacting loyalty and brand reputation. Tracking CSAT helps identify areas for service improvement.
KICOS's overall CSAT is 54%, a decrease of 10.3 percentage points year-over-year. In Pichincha, the CSAT mirrors the overall value at 54% with a similar decrease of 10.3 percentage points. The dynamic CSAT data shows fluctuation from 18.75% to 73.33% between May and July 2025, indicating inconsistent customer experiences.
Number of Outlets indicates brand reach and expansion. Monitoring this KPI helps assess market penetration and growth strategy effectiveness.
KICOS has 16 outlets in Ecuador: 14 in Pichincha, 1 in Cotopaxi and 1 in Guayas. The high concentration in Pichincha suggests a strategic focus on this region. The presence of outlets in other states indicate expansion attempts.
Competitor analysis identifies key players, informing competitive strategies. Tracking cross-visitation reveals shared customer base and competitive overlap.
KICOS's customers also frequently visit KFC (24.39%), McDonald's (19.51%), Tablita del Tártaro (9.76%), Pollo Campero (9.76%), and La Unión (7.32%). KFC and McDonald's represent major competition. Tablita del Tártaro, Pollo Campero, and La Unión indicate shared local customer preferences.
Traffic Workload by hours shows peak and off-peak times, informing staffing and marketing strategies to optimize resource allocation.
KICOS experiences peak traffic between 14:00 and 16:00, with the highest workload around 15:00 (56.14%). Traffic is minimal during the early morning hours (0:00-9:00). A gradual increase starts at 10:00, peaking in the afternoon before declining again after 17:00.
Consumer segments are strategically important because affinity insights based on gender or generation may inform marketing and positioning strategies.
Women are overrepresented among KICOS consumers, with an affinity index of 81.00. Men are overrepresented with an affinity index of 111.00. Gen X shows an affinity index of 212.00.