Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence KFC performance in the Sri Lanka and how they change over time
See what factors influence KFC performance in the Sri Lanka and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Sri Lanka
An analysis of KFC' competitors in the Sri Lanka
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows the brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC in Sri Lanka holds a leading market performance with a percentile of 99, placing it in the top 1% of brands. This indicates a strong competitive position. Peers Java Lounge, Street Burger, Domino's Pizza, Barista, P&S (Perera & Sons), and Salem RR Biriyani Jaffna have a 99 percentile.
Customer satisfaction (CSAT) measures how happy customers are with their experience. High CSAT scores often lead to increased loyalty and positive word-of-mouth.
KFC's overall customer satisfaction in Sri Lanka is 42%, a decrease of 1.3 percentage points year-over-year. Sabaragamuwa Province shows the highest CSAT at 71%, up by 18.1 percentage points, while Southern Province decreased by 2.4 percentage points to 61%.
Average check reflects the typical amount spent per customer transaction. Monitoring this KPI helps understand customer spending habits and revenue trends.
The overall average check for KFC in Sri Lanka is 3.1K LKR, a 13% increase year-over-year. The Eastern Province has the highest average check at 3.5K LKR, while other provinces range from 3.2K to 3.3K LKR.
Tracking the number of outlets indicates the brand's reach and expansion efforts. A larger outlet count can lead to increased market presence and accessibility.
KFC's outlet distribution in Sri Lanka is heavily concentrated in the Western Province, with 43 outlets. Other provinces have significantly fewer outlets, ranging from 2 to 6 each, indicating uneven geographical coverage.
Identifying key competitors helps a brand understand its competitive landscape. Cross-visitation rates reveal brands that attract a similar customer base.
KFC's top competitors in Sri Lanka, based on cross-visitation, are Pizza Hut (14.64%), P&S (Perera & Sons) (10.95%), Barista (6.79%), Domino's Pizza (6.43%), and Burger King (5.36%). This suggests these brands attract a similar customer base.
Analyzing traffic workload by hour helps optimize staffing and resource allocation during peak times, ensuring efficient operations and customer service.
KFC in Sri Lanka experiences peak traffic workload between 17:00 and 20:00 (5 PM to 8 PM), with the highest workload at 19:00 (7 PM) at 72.71. Traffic is minimal during the early morning hours (0:00 to 7:00).
Analyzing consumer segments by gender and generation enables targeted marketing and positioning. Affinity insights show segment representation relative to the average consumer.
Among KFC's customers in Sri Lanka, women show a high affinity (88), while men also show affinity (109). Gen Y has high affinity (110), while Gen Z is under-indexed (45). Gen X consumers are average (100).