Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Japan and how they change over time
See what factors influence KFC performance in the Japan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Japan
An analysis of KFC' competitors in the Japan
In Cafés & Restaurants
·Jul – Sep 25
KFC is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
KFC in Japan holds the 72nd percentile, indicating an average market performance. This suggests a moderate level of customer preference compared to competitors. Performance peers in the same percentile range include Italian Kitchen VANSAN, CoCo Ichibanya, Yakiniku Futago and Ichiran.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustained growth.
KFC's overall CSAT in Japan is 52%, a slight increase of 0.5 percentage points year-over-year. Ishikawa and Okinawa Prefectures show high satisfaction (82% and 67% respectively), while Tokushima Prefecture shows a decrease. The CSAT trend shows slight fluctuations over the three-month period.
Average check reveals spending habits, crucial for revenue optimization and understanding customer value.
The overall average check for KFC in Japan is 1.3K JPY, up 5.9% year-over-year. Ishikawa Prefecture has the highest average check (2.8K JPY). The average check shows fluctuations over the three-month period, peaking in July.
Outlet count indicates market presence and accessibility, directly influencing brand reach and revenue potential.
KFC has the most outlets in Kanagawa Prefecture (114), followed by Osaka Prefecture (85). This distribution reflects KFC's strategic focus on key urban areas within Japan. The data does not show any growth or decline in the number of outlets.
Competitor analysis identifies key rivals, informing strategies to enhance competitive advantage and market share.
McDonald's is the top competitor for KFC in Japan, with a cross-visitation rate of 20.39%. Other significant competitors include 店 (10.64%), 店 (9.62%), Starbucks (9.33%), and Sukiya (8.74%). This indicates a considerable overlap in customer base with these brands.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation for optimal service.
KFC in Japan experiences peak traffic between 10 AM and 8 PM, with the highest workload around 12 PM (60.98%). Traffic is minimal during the night. This data helps optimize staffing and resource allocation during peak hours.
Understanding consumer segments enables targeted marketing, enhancing engagement and brand resonance with specific groups.
Women show a high affinity (86%) towards KFC, while men are over-represented (110%). Gen X is over-represented (122%), while Gen Y (93%) and Gen Z (82%) are under-indexed. This suggests targeted marketing towards Gen X and male consumers may be beneficial.