Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence KFC performance in the Japan and how they change over time
See what factors influence KFC performance in the Japan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Japan
An analysis of KFC' competitors in the Japan
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows the brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC, with a market performance percentile of 99 in Japan's Cafe & Restaurants industry, is a leading brand. This high percentile indicates a strong market presence and high customer preference compared to its peers. Competitors such as かつや, Afuri, Darts UP, Ichiran, and Coco's Restaurant share a similar leading percentile.
CSAT reflects brand perception, impacting loyalty and growth. Higher CSAT often correlates with increased revenue and positive word-of-mouth.
KFC's overall customer satisfaction (CSAT) in Japan is 53%, a slight increase of 0.1 percentage points year-over-year. Ishikawa Prefecture shows the highest CSAT at 84%, while Saga Prefecture has a slightly decreased CSAT. The CSAT fluctuated between 51.37% and 56.68% from May to July 2025.
Average check reveals spending habits, informing pricing and menu strategies to optimize revenue per customer visit.
The overall average check for KFC in Japan is 1.3K JPY, a 2.6% increase year-over-year. Ishikawa Prefecture has the highest average check at 2.5K JPY. The average check has generally increased from 1229 JPY to 1356.69 JPY between May and July 2025.
Outlet count indicates market penetration, influencing brand accessibility and revenue potential across different regions.
KFC has the highest number of outlets in Kanagawa Prefecture (97). Osaka Prefecture follows with 71 outlets. Ibaraki Prefecture has the fewest outlets among the top listed prefectures, with 22 locations.
Analyzing competitors reveals market dynamics, informing strategies to capture market share and differentiate the brand.
McDonald's is the most frequently cross-visited brand by KFC customers (21.82%), followed by 店 (10.69%), Starbucks (9.10%), Sukiya (8.90%), and Yoshinoya (7.78%). This indicates potential overlap in customer base and suggests areas for competitive differentiation.
Traffic workload analysis informs staffing and resource allocation, optimizing operational efficiency during peak hours.
KFC's peak traffic workload occurs between 12:00 and 19:00, with the highest workload at 12:00 (60.63). There is minimal traffic workload between 0:00 and 8:00. This data is useful for optimizing staffing and resource allocation throughout the day.
Understanding consumer segments enables targeted marketing, optimizing campaigns and product offerings for specific demographics.
Women show an affinity of 88 for KFC, whereas Men show an affinity of 108. Among generations, Gen X exhibits a high affinity (118), while Gen Y and Gen Z show affinities of 94 and 76, respectively. These indexes help to target the marketing strategy.