Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence KFC performance in the Jordan and how they change over time
See what factors influence KFC performance in the Jordan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
An analysis of KFC' competitors in the Jordan
An analysis of KFC' competitors in the Jordan
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reflects brand's share of foot traffic, revealing its competitive strength and customer preference.
KFC holds a leading position in Jordan's Cafe & Restaurants industry, ranking in the top 1% (99th percentile). This signifies a strong market presence. Performance peers within a similar range were not applicable.
Customer satisfaction is crucial for loyalty and brand perception, influencing repeat business and positive word-of-mouth referrals.
KFC in Jordan demonstrates strong customer satisfaction with an overall CSAT of 67%, a significant increase of 40.2pp year-over-year. Amman shows a CSAT of 67%, with growth of 40.1pp, highlighting improved customer experience.
Average check reveals customer spending habits and pricing strategy effectiveness, directly impacting revenue and profitability.
The average check for KFC in Jordan is 14.4 JOD, a decrease of 7.7% year-over-year. In Amman, the average check is 14.7 JOD, showing no growth. This suggests a need to examine pricing strategies.
Outlet count reflects brand reach and accessibility, impacting market penetration and revenue generation across different locations.
KFC has 28 outlets in Jordan. Amman has 23 outlets, representing the largest concentration. Irbid has 2, while Balqa, Aqaba and Zarqa each have 1, indicating varied market penetration.
Analyzing competitors helps identify market threats and opportunities, enabling strategic adjustments for enhanced competitiveness and market share.
McDonald's is a significant competitor to KFC in Jordan, with a cross-visitation rate of 17.84%. Crispy Chicken and AlMousalli Restaurant each have a cross-visitation of 6.10%. Habibah Sweets and ALMOND COFFEE HOUSE show a 5.63%.
Traffic workload analysis identifies peak hours and customer flow patterns, enabling efficient staffing and resource allocation for optimal service.
KFC in Jordan experiences peak traffic workload between 19:00 and 21:00, reaching over 56%. The lowest traffic occurs between 4:00 and 10:00. This indicates prime dining hours.
Understanding consumer demographics enables targeted marketing and product development, aligning offerings with specific needs and preferences.
KFC's consumer base in Jordan shows a high affinity towards men (129 index) and Gen X (192 index), suggesting these segments are overrepresented. Women (51 index) and Gen Y (79 index) are underrepresented.