Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Jordan and how they change over time
See what factors influence KFC performance in the Jordan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Jordan
An analysis of KFC' competitors in the Jordan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC in Jordan holds a market performance percentile of 66, indicating an average/above average market standing. This suggests a solid customer base and competitive presence. Performance peers in the same range include Mama's Tenders Marj Al Hamam, LULU’S GARDEN, Qaysar Pizza, Khadija restaurant مطعم خديجة, Kana Rooftop | كانا, and Oliva Pizza and Pasta.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. High CSAT scores often correlate with repeat business.
KFC's overall customer satisfaction in Jordan is 68%, a significant increase of 41.8 percentage points year-over-year. In Amman, the CSAT is also 68%, with a growth of 40.5 percentage points. This indicates a substantial improvement in customer perception and service quality.
Average check reveals spending habits, influencing revenue strategies. Monitoring this KPI helps optimize pricing and promotions.
The average check for KFC in Amman, Jordan is 14.7 JOD. The dynamic data shows an increase from 10.06 JOD in May 2025 to 15.87 JOD in July 2025. This suggests customers are spending slightly more per visit over the observed period.
Outlet count indicates market reach and brand presence. Expansion strategies rely on understanding outlet distribution.
KFC has 23 outlets in Amman, Jordan, representing the majority of its presence. Irbid has 2 outlets, while Balqa, Aqaba, and Zarqa each have 1 outlet. This distribution highlights Amman as the primary market for KFC in Jordan.
Competitor analysis identifies key rivals and customer overlap. This insight informs competitive strategies and market positioning.
McDonald's is the top competitor for KFC in Jordan, with a cross-visitation rate of 17.92%. Crispy chicken and AlMousalli Restaurant both have a cross-visitation rate of 6.13%. ALMOND COFFEE HOUSE and Habibah Sweets both have a cross-visitation rate of 5.66%. This indicates a significant overlap in customer base with McDonald's.
Traffic workload by hour shows peak times, aiding staffing and resource allocation. Efficient operations depend on workload insights.
KFC in Jordan experiences peak traffic between 18:00 and 21:00, with the highest workload at 21:00 (59.76%). Traffic is lowest between 4:00 and 10:00. This data suggests the need for increased staffing and resources during evening hours.
Understanding consumer segments by gender and generation informs targeted marketing and positioning strategies for better engagement.
KFC's customer base in Jordan shows a higher affinity among women (61%) and a significant over-representation of Gen X (193%). Gen Y is also represented (79%). This suggests targeted marketing towards these demographics may be effective.