Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence KFC performance in the Jamaica and how they change over time
See what factors influence KFC performance in the Jamaica and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Jamaica
An analysis of KFC' competitors in the Jamaica
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand’s share of foot traffic, showing its competitive strength and customer preference in the industry.
KFC in Jamaica has a market performance percentile of 99, indicating a leading position. This suggests strong customer preference and a significant share of the cafe & restaurant market. Performance peers in a similar range include Epican Tapas Lounge, Juici Patties, Pizza Please, Burger King, Rockhouse Restaurant and Devon House.
Customer satisfaction is vital. It reflects brand perception, impacts loyalty, and predicts future revenue streams for sustainable growth.
KFC's overall customer satisfaction in Jamaica is 34%, a decrease of 8.6 percentage points year-over-year. Satisfaction varies by location: Middlesex County (39%), Cornwall County (34%), and Surrey County (28%). Declining satisfaction trends are evident across all regions.
Average check is a key revenue indicator, reflecting customer spending habits and informing pricing and promotional strategies for profit maximization.
The overall average check for KFC in Jamaica is 3.5K JMD, a 1.5% increase year-over-year. By location, Cornwall County shows the highest average check (3.9K JMD), followed by Middlesex County (3.4K JMD) and Surrey County (3.3K JMD). This suggests variations in spending habits across regions.
Outlet count indicates market reach and accessibility. It impacts revenue potential and brand visibility, crucial for market share and competitive advantage.
KFC's outlet distribution in Jamaica shows 19 outlets in Middlesex County, 14 in Surrey County, and 9 in Cornwall County. Middlesex County has the highest number of outlets, indicating a stronger presence in that region.
Competitive analysis reveals key rivals and customer preferences. It guides strategic positioning and helps in capturing market share through differentiation.
The top competitors for KFC in Jamaica, based on customer cross-visitation, are Juici Patties (21.74%), Burger King (13.04%), Pizza Hut (11.23%), Tastee (8.33%), and Island Grill (7.97%). This highlights the brands that KFC customers also frequent.
Traffic workload patterns identify peak hours. Optimizing staffing, inventory, and promotions can improve customer experience and operational efficiency.
Traffic workload for KFC in Jamaica peaks between 10 AM and 8 PM, with the highest activity from 4 PM to 6 PM. Conversely, traffic is lowest between midnight and 7 AM. This shows the times of day when most customers visit.
Understanding consumer segments enables targeted marketing. Tailoring strategies to gender and generational preferences maximizes engagement and brand resonance.
KFC's consumer base in Jamaica is composed by Women (89 affinity index) and Men (110 affinity index), and include Gen X (105 affinity index), Gen Y (89 affinity index), and Gen Z (109 affinity index). This indicates an over-representation of men, Gen X and Gen Z in the consumer base.