Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Jamaica and how they change over time
See what factors influence KFC performance in the Jamaica and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Jamaica
An analysis of KFC' competitors in the Jamaica
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 16% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC's market performance is at the 84th percentile, indicating an above-average position in Jamaica's cafe & restaurant industry. This means KFC captures more customer traffic than most competitors. Performance peers in a similar range include Devon House, Rockhouse Restaurant and Burger King.
Customer satisfaction (CSAT) reflects how happy customers are with their experience, impacting loyalty and brand reputation.
KFC's overall customer satisfaction in Jamaica is 33%, a decrease of 9.5 percentage points year-over-year. CSAT varies by location, with Middlesex County showing the highest satisfaction (37%) and Surrey County the lowest (29%). This decline suggests a need to address customer concerns.
Average check (transaction value) indicates how much customers spend per visit, influencing revenue and profitability.
The overall average check for KFC in Jamaica is 3.5K JMD, a 1.5% increase year-over-year. Cornwall County has the highest average check (3.9K JMD). The increase suggests customers are spending slightly more per transaction.
Number of outlets indicates brand's reach and accessibility, influencing market share and customer convenience.
KFC has the most outlets in Middlesex County (19), followed by Surrey County (14) and Cornwall County (10). This distribution reflects KFC's physical presence across Jamaica.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for KFC in Jamaica, based on cross-visitation, are Juici Patties (21.82%), Burger King (13.09%), and Pizza Hut (11.27%). This indicates that customers who visit KFC also frequently visit these brands.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to meet customer demand.
KFC's traffic workload peaks between 10 AM and 8 PM, with the highest traffic occurring between 4 PM and 6 PM. This data helps optimize staffing during peak hours.
Understanding consumer segments allows for targeted marketing, tailoring products and messages to specific groups.
KFC's consumer base in Jamaica shows a higher affinity among women (84%) and men (118%). Among generations, Gen X (106%), Gen Z (109%) show higher affinity, while Gen Y (89%) is under-indexed. This suggests targeted marketing towards Gen X and Gen Z could be effective.