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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Burger King performance in the Jamaica and how they change over time
See what factors influence Burger King performance in the Jamaica and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Burger King is ahead of most brands
Sample of brands in the same percentile
An analysis of Burger King' competitors in the Jamaica
An analysis of Burger King' competitors in the Jamaica
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Burger King's market performance is at the 65th percentile in Jamaica's Cafe & Restaurants industry, indicating an average/above average market standing. This means Burger King attracts more customers than many competitors. Performance peers in a similar range include Margaritaville and Rick's Cafe.
Customer satisfaction reflects brand perception and loyalty, directly impacting repeat business and long-term revenue growth.
Burger King's overall customer satisfaction in Jamaica is 63%, up 11.8 percentage points year-over-year. Middlesex County shows the highest satisfaction at 88%, with significant growth. Surrey and Cornwall Counties also show positive growth, indicating improved customer experiences across regions.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization efforts.
The overall average check for Burger King in Jamaica is 2.5K JMD, an 18.4% increase year-over-year. Middlesex County has the highest average check at 3K JMD. Cornwall and Surrey Counties have lower average checks, suggesting regional differences in spending.
Outlet distribution indicates market reach and accessibility, influencing brand visibility and customer convenience.
Burger King has 12 outlets in Surrey County, and 6 outlets each in Cornwall and Middlesex Counties in Jamaica. This distribution highlights Surrey County as a key region for Burger King's presence.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
KFC is the top competitor for Burger King in Jamaica, with a 31.86% cross-visitation rate. Juici Patties, Popeye's, Island Grill, and Starbucks are also significant competitors, indicating shared customer bases and competitive overlap.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Burger King's traffic workload in Jamaica peaks between 12:00 PM and 2:00 PM (hod 12-14), with the highest traffic at 2:00 PM (hod 14) at 61.05. Traffic is lowest between 1:00 AM and 5:00 AM (hod 1-5), indicating optimal times for operational adjustments.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics for higher engagement.
Burger King's customer base in Jamaica shows a high affinity towards women (96 index) and men (104 index). Gen X (158 index) and Gen Z (222 index) show high affinity, while Gen Y (36 index) is under-indexed, suggesting targeted marketing opportunities.