Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Island Grill performance in the Jamaica and how they change over time
See what factors influence Island Grill performance in the Jamaica and how they change over time
Available by subscription
Available by subscription
An analysis of Island Grill' competitors in the Jamaica
An analysis of Island Grill' competitors in the Jamaica
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance reflects brand's share of foot traffic, revealing its competitive strength and customer preference in the cafe and restaurant industry.
Island Grill holds a leading position with a market performance percentile of 99 in Jamaica's Cafe & Restaurants sector. This signifies a strong brand preference, as it's in the top 1% of brands, showcasing excellent market standing. Competitors in similar standing include Tastee, Starbucks, Pizza Hut, Margaritaville, THE AQUAVILLE RUSH RESTAURANT and Rick's Cafe.
Customer satisfaction (CSAT) is vital as it reflects customer loyalty and impacts retention, influencing long-term brand success and revenue.
Island Grill's overall customer satisfaction is 67%, showing a 2.9 percentage point decrease year-over-year. Middlesex County shows strong satisfaction at 79% with a 3pp increase. Surrey County shows lower satisfaction at 50% with a 2.9pp decrease. This suggests a need to investigate and address the factors impacting customer satisfaction, especially in Surrey County.
Average check is crucial because it impacts revenue and profitability, reflecting customer spending habits and menu pricing effectiveness.
Island Grill's average check is JMD 2.7K, marking a 26.5% increase year-over-year, which is a positive trend. Surrey County has the highest average check at JMD 3.8K, while Middlesex County has the lowest at JMD 1.9K. The overall increase indicates higher customer spending, but regional differences should be analyzed for pricing or menu adjustments.
Outlet number indicates brand reach. More outlets usually mean more sales. Tracking outlets helps to optimize market coverage and growth.
Island Grill has 6 outlets in Surrey County, 5 in Middlesex County, and 2 in Cornwall County. Surrey County has the highest number of outlets. The distribution reflects the brand's stronger presence in Surrey and Middlesex. This can inform decisions about further expansion or resource allocation.
Knowing competitors helps to understand market dynamics. Monitoring their performance allows for better strategic positioning and competitive advantage.
Island Grill's top competitors based on customer cross-visitation are KFC (32.35%), Juici Patties (20.59%), Burger King (17.65%), Tastee (14.71%), and Starbucks (13.24%). These brands attract a portion of Island Grill's customer base, highlighting direct competition. Island Grill should consider these brands when developing marketing and customer retention strategies.
Understanding traffic workload helps optimize staffing. Effective staffing reduces wait times and improves customer experience.
Island Grill's traffic workload peaks between 11 AM and 7 PM, with the highest traffic around 2-3 PM (62.56%-63.31%). Traffic is minimal during early morning hours (1-8 AM). This suggests the need for adequate staffing during peak hours to handle customer flow efficiently, optimizing resource allocation during the busiest periods.
Analyzing consumer segments enables targeted marketing. Understanding the demographic helps tailor campaigns and product offerings, increasing engagement.
Island Grill's consumer base shows a high affinity for women (83% affinity index) and Gen Y (152% affinity index). Men's affinity index is 116% and Gen Z affinity index is 93%. Gen X affinity index is 26%. This indicates that Gen Y and Men are over-indexed for the brand. Marketing should be tailored to resonate particularly with these demographics.
