Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence KFC performance in the Georgia and how they change over time
See what factors influence KFC performance in the Georgia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Georgia
An analysis of KFC' competitors in the Georgia
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals the brand’s foot traffic share, reflecting its competitive strength and customer preference.
KFC in Georgia holds a leading market performance percentile of 98, placing it in the top 2% of brands. This indicates a strong market presence and customer preference compared to peers like Istanbul Restaurant, Afra, OtsY • ოცი, See360 Restaurant - სიი360 რესტორანი, Cafe Laila and PUB Georgian.
Number of outlets indicates brand reach and expansion strategy, showcasing geographic presence and market penetration.
KFC has a limited number of outlets in Georgia, with one outlet each in the Autonomous Republic of Adjara and Mtskheta-Mtianeti. This limited presence suggests potential for expansion in other regions.
Analyzing competitors reveals competitive landscape, customer preferences, and opportunities for differentiation and strategic positioning.
McDonald's (26.58%), Wendy's (14.56%), and Dunkin' (6.33%) are key competitors for KFC in Georgia, based on cross-visitation data. Restaurant Pasanauri (5.06%) and Khinkali House (3.80%) also attract KFC customers. This overlap in customer base suggests direct competition for customer attention.
Traffic workload identifies peak hours, aiding in resource allocation and staffing to optimize service and customer satisfaction.
KFC in Georgia experiences peak traffic between 18:00 and 19:00 hours, with the highest workload around 74.90%. Traffic starts to decrease after 20:00. This information helps optimize staffing and resource allocation during peak hours.
Understanding consumer segments enables targeted marketing, product development, and tailored customer experiences to maximize engagement.
Women are overrepresented (73) and men are underrepresented (120) among KFC's consumers in Georgia. Gen X (155) exhibits a high affinity, while Gen Y (53) is under-indexed. These insights are crucial for refining marketing and product strategies.