Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wendy's performance in the Georgia and how they change over time
See what factors influence Wendy's performance in the Georgia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Wendy's is in the top 18% of brands
Sample of brands in the same percentile
An analysis of Wendy's' competitors in the Georgia
An analysis of Wendy's' competitors in the Georgia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Wendy's market performance in Georgia is at the 82nd percentile, indicating an above average market standing. This means Wendy's attracts more customers than most competitors. Performance peers in the same range include Khinkali Collection, Samani, Georgian House, and Aroma.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustained growth.
Wendy's overall CSAT in Georgia is 45%, a decrease of 1.8 percentage points year-over-year. Shida Kartli shows the highest CSAT at 53% but a decrease in growth, while Imereti shows 51% with an increase in growth. Autonomous Republic of Adjara has the lowest CSAT at 38%.
Average check reflects spending per customer, indicating pricing strategy effectiveness and customer purchasing power.
The overall average check for Wendy's in Georgia is 33.7 GEL, a 7.2% increase year-over-year. The Autonomous Republic of Adjara has an average check of 32.6 GEL, Imereti has 32.2 GEL, and Shida Kartli has 30.5 GEL. All regions show no growth.
Outlet count indicates brand reach and market presence, influencing accessibility and revenue potential.
Wendy's has 3 outlets each in the Autonomous Republic of Adjara and Imereti, and 1 outlet in Shida Kartli. This distribution reflects Wendy's current market coverage across Georgia.
Competitor analysis identifies key rivals, informing strategies to gain market share and customer loyalty.
Wendy's top competitors in Georgia, based on customer cross-visitation, are McDonald's (19.20%), Dunkin' (11.22%), Luca Polare ლუკა პოლარე (5.74%), KFC (5.74%), and Restaurant Pasanauri (5.24%). These brands share a customer base with Wendy's.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation for optimal service.
Wendy's in Georgia experiences peak traffic workload between 12:00 PM and 8:00 PM, with the highest workload at 3:00 PM (61.32) and 4:00 PM (61.91). Traffic is lowest between 1:00 AM and 7:00 AM.
Consumer segments inform targeted marketing, tailoring strategies to resonate with specific demographics for higher engagement.
Wendy's customer base in Georgia shows a high affinity towards women (67% value label, under-indexed) and men (130% value label, over-indexed). Among generations, Gen X (131% value label, over-indexed) shows the highest affinity, followed by Gen Y (93% value label, under-indexed) and Gen Z (47% value label, under-indexed).