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Managing Partner, Global Business Development
In Cafés & Restaurants
·Jun – Aug 25
Wendy's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Wendy's performance in the Georgia and how they change over time
See what factors influence Wendy's performance in the Georgia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wendy's' competitors in the Georgia
An analysis of Wendy's' competitors in the Georgia
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, indicating competitive strength and customer preference in the industry.
Wendy's in Georgia holds a market performance percentile of 99, which characterizes it as a leading brand. This places Wendy's in the top 1% of brands, indicating a strong market standing relative to its competitors. Wendy's performance peers are: Cafe Daphna, 4 cats halal restaurantحلال, Sighnaghi Estate - სიღნაღის მამული, Tokyo House, ''Spice Garden''Indian & Halal Restaurant, Georgian House.
Customer satisfaction (CSAT) reflects customer contentment, influencing loyalty and brand reputation, which is crucial for sustained growth.
Wendy's in Georgia has an overall CSAT of 46%, with a slight increase of 0.2 percentage points year-over-year. Shida Kartli shows the highest CSAT at 60%, while Autonomous Republic of Adjara has 42% and Imereti has 48%, all showing positive growth. The CSAT trend shows fluctuations throughout the measured months.
Average check reveals spending habits, indicating pricing strategy effectiveness and customer perception of value.
The overall average check for Wendy's in Georgia is 33.7 GEL, a 7.2% increase year-over-year. Autonomous Republic of Adjara records 32.6 GEL, Imereti records 32.2 GEL, and Shida Kartli records 30.5 GEL. The average check amount has increased from May to July.
Outlet count signifies brand reach and accessibility, directly impacting market presence and revenue potential.
Wendy's in Georgia has a total of 7 outlets. Both Autonomous Republic of Adjara and Imereti have 3 outlets each, while Shida Kartli has 1 outlet, indicating the distribution of Wendy's presence across different regions.
Identifying competitors allows strategic positioning, highlighting strengths and weaknesses to gain a competitive edge.
The top competitors for Wendy's in Georgia, based on cross-visitation, are McDonald's (19.20%), Dunkin' (11.22%), Luca Polare ლუკა პოლარე (5.99%), KFC (5.74%), and Restaurant Pasanauri (5.24%). This indicates the brands that Wendy's customers also frequent.
Analyzing traffic workload by hour reveals peak times, enabling optimal staffing and resource allocation for customer satisfaction.
Wendy's in Georgia experiences its highest traffic workload between 12:00 PM and 8:00 PM, peaking at 59.29% at 3:00 PM. Traffic is lowest between 1:00 AM and 7:00 AM, suggesting a need to adjust resources according to these patterns.
Understanding consumer segments enables targeted marketing, enhancing engagement and brand relevance with specific demographics.
Wendy's consumers in Georgia exhibit higher affinity towards women (67%) and men (124%). Gen X (131%) shows high affinity, while Gen Y (93%) is slightly under-indexed, and Gen Z (46%) is under-indexed. These indexes should be considered relative to an average consumer.