Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence KFC performance in the Denmark and how they change over time
See what factors influence KFC performance in the Denmark and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Denmark
An analysis of KFC' competitors in the Denmark
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing competitive strength and customer preference.
KFC's market performance in Denmark is leading, with a percentile of 99, placing it in the top 1% of brands. This indicates a strong market presence relative to peers like Kylling & Co, Mario Pizza & Pasta, Boulebar Nørregade, POPL Burger, Burger Hytten, and Pico Pizza, all with a percentile of 99.
CSAT reflects customer happiness, directly impacting loyalty and repeat business. Monitoring CSAT helps identify areas for service improvement.
Overall customer satisfaction for KFC in Denmark is 35%, a decrease of 4.3 percentage points year-over-year. Satisfaction varies by region, with the Capital Region of Denmark showing a higher CSAT (47%) and growth compared to the Central and Southern Denmark regions (32% and 9% respectively), pointing to localized service performance differences.
Average check reveals customer spending habits, informing pricing and promotion strategies to optimize revenue generation.
The average check for KFC in Denmark is 225 DKK, an increase of 18.1% year-over-year, indicating customers are spending more per visit. Regional variations exist, with the Capital Region of Denmark having the highest average check (269 DKK), while the Region of Southern Denmark has the lowest (150 DKK).
Outlet count indicates market reach and brand accessibility, influencing customer convenience and overall market penetration.
KFC has a total of 12 outlets in Denmark. The Capital Region of Denmark has the highest number of outlets (5), followed by the Region of Southern Denmark and Central Denmark Region (3 each), and Region Zealand (1). This distribution indicates varying levels of market saturation across regions.
Understanding competitors helps refine strategies by revealing shared customer base and competitive threats in the industry.
KFC's top competitors in Denmark, based on cross-visitation, are McDonald's (21.13%), Burger King (12.68%), Sunset Boulevard (9.86%), Hard Rock Cafe (5.63%), and Restaurant Flammen (4.23%). This indicates a significant overlap in customer preferences, particularly with other fast-food chains.
Traffic workload analysis optimizes staffing, inventory, and marketing efforts based on peak demand and customer behavior trends.
Traffic workload for KFC in Denmark peaks between 11 AM and 8 PM, with the highest activity occurring between 4 PM and 6 PM. There is minimal to no traffic between 5 AM and 10 AM. This highlights the importance of focusing operational resources during peak hours.
Consumer segment analysis enables targeted marketing by understanding demographic preferences and tailoring messaging for maximum impact.
KFC's consumer base in Denmark shows an overrepresentation of men (128 affinity index) compared to women (48 affinity index), and Gen X (130 affinity index) compared to Gen Y (76 affinity index) and Gen Z (98 affinity index). This suggests a high affinity among male and Gen X demographics.