Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Denmark and how they change over time
See what factors influence McDonald's performance in the Denmark and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Denmark
An analysis of McDonald's' competitors in the Denmark
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds a leading position in Denmark's Cafe & Restaurants industry with a market performance percentile of 99.00, placing it in the top 1%. This indicates a strong market presence and high customer preference compared to its peers. Competitors like Restaurant Flammen (69.00), Zócalo - Fresh Happy Mex (72.00), and Asia Restaurant (73.00) are in a significantly lower percentile range.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Monitoring CSAT helps identify areas for service improvement.
McDonald's customer satisfaction in Denmark is at 52.00%, a decrease of 2.90 percentage points year-over-year. Satisfaction varies by region, with North Denmark Region and Region Zealand showing the highest CSAT (61.00%), while the Capital Region of Denmark has the lowest (38.00%). This suggests regional differences in customer experience.
Average check reveals how much customers spend per visit. Tracking this KPI helps understand spending habits and optimize pricing strategies.
McDonald's average check in Denmark varies by region. North Denmark Region has the highest average check at 180.30 DKK. The overall average check trended upwards from 127.07 DKK in May 2025 to 150.42 DKK in July 2025. No overall average check value is available.
Outlet count indicates brand reach and market penetration. More outlets can mean greater convenience and brand visibility for customers.
McDonald's has varying outlet distribution across Denmark. The Capital Region of Denmark has the highest number of outlets (35), followed by Central Denmark Region (28). North Denmark Region has the fewest outlets (11), indicating regional differences in market presence.
Competitor analysis identifies key rivals and customer overlap. This insight informs strategies to differentiate and retain market share.
McDonald's in Denmark faces competition primarily from Burger King, with a cross-visitation rate of 10.86%. Sunset Boulevard follows at 7.38%. Bone's, Restaurant Flammen and Carl's Jr. have lower cross-visitation rates, suggesting they attract a smaller portion of McDonald's customers.
Traffic workload shows peak hours, helping optimize staffing and resource allocation for better customer service and operational efficiency.
McDonald's in Denmark experiences peak traffic workload between 17:00 and 19:00, with the highest workload at 18:00 (72.15). Traffic is lowest in the early morning hours, indicating a need for adjusted staffing based on hourly demand.
Understanding consumer segments allows for targeted marketing. Gender and generation insights help tailor campaigns for maximum impact.
McDonald's customer base in Denmark shows a higher affinity among men (115.00) compared to women (75.00). Gen X also shows a high affinity (116.00), while Gen Y is under-indexed (87.00). Gen Z is slightly over-indexed (102.00). These affinity indexes suggest which demographics are more engaged with the brand.