Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence McDonald's performance in the Denmark and how they change over time
See what factors influence McDonald's performance in the Denmark and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of McDonald's' competitors in the Denmark
An analysis of McDonald's' competitors in the Denmark
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds a leading position in Denmark's Cafe & Restaurants industry with a market performance percentile of 99. This indicates a strong competitive edge and high customer preference compared to its peers. Burger King and Sunset Boulevard are within a similar range.
Customer satisfaction (CSAT) reflects customer happiness with the brand, impacting loyalty and long-term revenue. Monitoring CSAT helps improve service quality.
McDonald's in Denmark has an overall CSAT score of 52%, a decrease of 2.3 percentage points year-over-year. Region Zealand shows the highest satisfaction at 60%, while the Capital Region of Denmark shows the lowest at 38%. CSAT shows decreasing tendention in time.
Average check reveals how much customers spend per visit, impacting revenue. Monitoring this KPI informs pricing and promotion strategies.
The overall average check for McDonald's in Denmark is 143.6 DKK, up 4.7% year-over-year. The North Denmark Region has the highest average check at 180.3 DKK, while the Capital Region of Denmark has the lowest at 131.2 DKK. It is growing in time.
Outlet count indicates brand reach and market penetration. Monitoring outlet distribution informs expansion and resource allocation strategies.
McDonald's has the largest presence in the Capital Region of Denmark with 34 outlets. The Central Denmark Region has 28, and the North Denmark Region has 11, showing varying regional presence.
Competitor analysis identifies key rivals and customer crossover, guiding competitive strategy and market positioning efforts.
Burger King is the top competitor for McDonald's in Denmark, with a cross-visitation rate of 10.85%. Sunset Boulevard follows at 7.37%. This reveals key alternatives considered by McDonald's customers.
Understanding traffic workload helps optimize staffing and operations, ensuring efficient service and maximizing revenue during peak hours.
McDonald's in Denmark experiences peak traffic between 17:00 and 18:00 (5-6 PM), with a traffic workload of 73.46. Traffic is lowest between 5:00 and 6:00 (5-6 AM) workload equals to 0.59. This data informs staffing and resource allocation.
Understanding consumer segments informs targeted marketing, enabling personalized messaging and product offerings, thus improving engagement and ROI.
Women are strongly represented, with an affinity index indicating higher engagement. Men also show over-representation. Gen X demonstrates relatively high affinity. Gen Y is under-indexed, while Gen Z show affinity close to average.