Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence KEY'S performance in the Japan and how they change over time
See what factors influence KEY'S performance in the Japan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
KEY'S is in the top 1% of brands
Sample of brands in the same percentile
An analysis of KEY'S' competitors in the Japan
An analysis of KEY'S' competitors in the Japan
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile indicates brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
KEY'S, with a market performance of 99, is a leading brand. This high percentile indicates a strong market presence and customer preference compared to competitors like Territory, 居酒屋革命 酔っ手羽 品川港南口店, Asahikawa Ramen Baikoken, Musashi, Mlesna Tea, and Ramen Tatsu, all positioned in the same top percentile.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term sustainability.
KEY'S overall customer satisfaction is 71%, a decrease of 8.7 percentage points year-over-year. Kyoto Prefecture shows the highest CSAT at 86%, while Chiba and Osaka Prefectures both have a CSAT of 74%. This indicates a need to investigate and address the factors causing the overall decline, particularly outside Kyoto.
Number of outlets indicates market reach and brand accessibility, crucial for revenue generation and competitive positioning.
KEY'S has multiple outlets across Japan, with Kanagawa and Chiba Prefectures having the highest count at 2 each. Hokkaido, Aichi, Hiroshima, Nagano, Shiga, Niigata, Nara and Miyagi Prefectures each have 1 outlet. This distribution indicates a regional presence but limited saturation.
Identifying top competitors helps refine strategies, optimize offerings, and strengthen market position within the industry.
KEY'S top competitors based on customer cross-visitation are 店 (15.65%), Starbucks (13.91%), McDonald's (13.04%), Komeda's Coffee (10.43%), and Saizeriya (10.43%). These brands attract a significant portion of KEY'S customers, suggesting potential areas for competitive differentiation.
Analyzing traffic workload by hour helps optimize staffing, manage resources, and enhance customer experience during peak times.
KEY'S experiences peak traffic workload between 10 AM and 4 PM, with the highest activity around 3 PM (64.64). Traffic is minimal before 7 AM and after 8 PM. Operational strategies should focus on maximizing efficiency during peak hours and adjusting resources accordingly.
Analyzing consumer segments allows targeted marketing, optimized product offerings, and improved customer engagement.
KEY'S customer base shows a high affinity among women (94 index) and men (104 index). Gen Z is overrepresented (117 index), suggesting high engagement, while Gen X is underrepresented (66 index). Marketing should consider Gen Z interests and seek ways to increase Gen X engagement.