Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence かつや performance in the Japan and how they change over time
See what factors influence かつや performance in the Japan and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of かつや' competitors in the Japan
An analysis of かつや' competitors in the Japan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
かつや is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
かつや's market performance is in the top 1% percentile, indicating a leading position in the Cafe & Restaurants industry in Japan. This demonstrates significant competitive strength and high customer preference relative to its peers like KFC, Ichiran, Afuri, Coco's Restaurant, Darts UP, and Italian Kitchen VANSAN, which are in the same percentile range.
Customer satisfaction reflects customer loyalty and overall brand perception. Monitoring CSAT helps identify areas for improvement.
かつや's overall customer satisfaction (CSAT) is 64%, a decrease of 1.4 percentage points year-over-year. CSAT varies by region, with Kagawa Prefecture showing the highest satisfaction at 91% and significant growth (33.4pp), while Kyoto Prefecture shows a decrease. This suggests a need for localized strategies to address CSAT variations.
Average check reflects spending per customer visit. Tracking this KPI can reveal customer spending habits and revenue trends.
The overall average check for かつや is 831.5 JPY, a 16.3% increase year-over-year. Gifu Prefecture shows the highest average check at 1.1K JPY. The increase in average check indicates customers are spending more per visit, potentially boosting revenue.
Number of outlets shows brand's reach. A widespread outlet network expands convenience and market coverage.
かつや has the highest number of outlets in Saitama Prefecture (30), followed by Aichi Prefecture (26). This demonstrates a concentration of outlets in these regions, reflecting stronger market presence and customer accessibility in those areas.
Competitor analysis identifies key players, revealing where customers also visit and helps refine strategies.
The top competitors for かつや, based on cross-visitation, are McDonald's (16.27%), 店 (12.76%), Sukiya (12.49%), and Yoshinoya (10.39%). This indicates that customers who visit かつや also frequently visit these competitors, suggesting similar target demographics or dining occasions.
Traffic workload by hours reveals peak traffic times, helping optimize staffing, resource allocation, and marketing efforts.
かつや experiences peak traffic workload between 11:00 and 20:00, with the highest workload at 12:00 (78.84). This information is crucial for optimizing staffing levels and resource allocation during peak hours to ensure efficient service and customer satisfaction.
Analyzing consumer segments helps tailor marketing, optimizing customer engagement and brand resonance.
かつや's consumer base shows high affinity for women (73%) and men (117%). Among generations, Gen X is overrepresented (129%), while Gen Y (82%) and Gen Z (71%) are underrepresented. This suggests a need for marketing strategies tailored to engage Gen Y and Gen Z customers more effectively.