Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Johnny Rockets performance in the Mexico and how they change over time
See what factors influence Johnny Rockets performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Johnny Rockets' competitors in the Mexico
An analysis of Johnny Rockets' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Johnny Rockets is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Johnny Rockets' market performance in Mexico is at the 53rd percentile, indicating an average market position. This means the brand's foot traffic is on par with competitors like Ojo de Pez, Sumo Buffet Tláhuac Center, El Potosino, Palominos, Los Hidalgos and Stella Artois. The brand is right in the middle.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Johnny Rockets' overall customer satisfaction in Mexico is 79%, a decrease of 12.3 percentage points year-over-year. Satisfaction varies by location, with the State of Mexico at 78% (down 19.8pp) and Quintana Roo at 47% (up 10.5pp). The trend shows CSAT fluctuating between 66.28% and 84.47% during the observed period.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The overall average check for Johnny Rockets in Mexico is 360.5 MXN, a decrease of 1.5% year-over-year. Average check varies by location, with Quintana Roo at 290 MXN and the State of Mexico at 265.4 MXN. The trend shows average check fluctuating between 340 MXN and 366.17 MXN during the observed period.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Johnny Rockets has a total of 10 outlets in Mexico. The distribution by state is: Quintana Roo (4), State of Mexico (3), Jalisco (1), Veracruz (1), and Nuevo León (1). This distribution highlights key areas of operation within Mexico.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for Johnny Rockets in Mexico, based on cross-visitation, are Toks (8.17%), La Casa de Toño (6.61%), Starbucks (5.84%), Bisquets Obregón (5.06%), and Campomar (4.28%). This indicates that customers who visit Johnny Rockets also frequent these establishments.
Traffic workload patterns reveal peak hours, enabling efficient staffing and resource allocation.
Johnny Rockets experiences peak traffic workload between 12:00 PM and 8:00 PM, with the highest workload at 4:00 PM (61.80%). Traffic is minimal between 11:00 PM and 7:00 AM. This data informs staffing and promotional strategies.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Johnny Rockets' customer base shows a high affinity towards women (95) and men (104). Gen X is slightly under-indexed (97), while Gen Y is significantly over-indexed (132), indicating a strong affinity from this generation.