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See what factors influence Johnny Rockets performance in the Mexico and how they change over time
See what factors influence Johnny Rockets performance in the Mexico and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Johnny Rockets' competitors in the Mexico
An analysis of Johnny Rockets' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Johnny Rockets is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals a brand’s share of foot traffic, reflecting its competitive strength and customer preference in the cafe & restaurants industry.
Johnny Rockets holds a leading position with a market performance of 98 in Mexico. This indicates a strong competitive standing, exceeding the majority of its peers. Competitors within the same percentile include Red Texas, Nuut Grill, Rich Taste Of India, The Happy Fish Taco, Sancochi Chicharroneria and Artonys pizzeria.
Customer satisfaction reflects brand loyalty and service quality, directly impacting retention and revenue within the highly competitive restaurant sector.
Johnny Rockets' overall customer satisfaction in Mexico is 46%, a decrease of 8.5 percentage points year-over-year. Satisfaction in Quintana Roo is lower at 39%, a decrease of 21.3 percentage points, signaling potential service or quality issues specific to that state requiring attention.
Average check reflects customer spending habits and menu pricing effectiveness, directly influencing revenue and profitability in the restaurant business.
The average check for Johnny Rockets in Mexico is 348.6 MXN, a 14.7% decrease year-over-year. In Quintana Roo, the average check is 352.4 MXN, showing no growth. This decline in overall spending signals possible pricing or customer behavior shifts.
Outlet count signifies brand reach and market presence, reflecting growth strategy and customer accessibility across different geographic locations.
Johnny Rockets has a limited presence in Mexico. There are 4 outlets in Quintana Roo, 2 in State of Mexico, and 1 each in Jalisco, Veracruz and Nuevo León. This distribution suggests a focused but potentially underdeveloped market presence.
Competitor analysis identifies key rivals and customer preferences, enabling strategic positioning and competitive advantage in the restaurant market.
The top competitors for Johnny Rockets based on customer cross-visitation in Mexico are Toks (10%), IHOP, La Palapa Del Jarocho Huayacan, VIPS and Sushi Roll (6.67% each). This indicates shared customer base between casual dining chains.
Traffic workload highlights peak operational hours, aiding in resource allocation and staffing to optimize service and customer experience throughout the day.
Johnny Rockets experiences peak traffic between 12:00 PM and 4:00 PM, with a gradual increase starting at 9:00 AM. Minimal traffic occurs outside of 9:00 AM to 9:00 PM. Operational adjustments based on workload distribution could enhance resource efficiency.
Consumer segment analysis helps in identifying target demographics, enabling tailored marketing strategies and product offerings to maximize engagement and sales.
Johnny Rockets customers in Mexico show higher affinity for women (affinity index of 86) and men (affinity index of 111) compared to the average consumer. The brand also indexes high with Gen Y (123) and Gen Z (119). Marketing may consider the needs and preferences of those segments.