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Managing Partner, Global Business Development
See what factors influence Johnny Rockets performance in the Brazil and how they change over time
See what factors influence Johnny Rockets performance in the Brazil and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Johnny Rockets' competitors in the Brazil
An analysis of Johnny Rockets' competitors in the Brazil
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Johnny Rockets is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand's competitive strength and customer preference in the industry, showing its share of foot traffic relative to peers.
Johnny Rockets holds a leading position in Brazil's Cafe & Restaurants industry, with a market performance percentile of 99. This indicates a strong competitive standing. Performance peers in the same range include Padaria Belas Artes.
CSAT is vital for gauging customer happiness. High scores boost loyalty, while negative trends spotlight areas needing improvement.
Johnny Rockets shows a positive trend in Brazil, with overall CSAT at 79%, up 16.4pp year-over-year. Central-West region leads with 95% satisfaction, while the North region experienced a CSAT decrease.
Average check reflects customer spending habits and pricing effectiveness, indicating revenue per transaction and potential profit margins.
Johnny Rockets' average check in Brazil is BRL 85.6, a 3.9% decrease year-over-year. The Central-West region has the highest average check at BRL 101.8. The dynamic data shows average check values fluctuating between BRL 78.79 and BRL 90.53 during the period.
Outlet count reveals brand reach. Growth signals expansion, while regional distribution highlights key markets and operational scale.
Johnny Rockets has 43 outlets in Brazil, primarily concentrated in the Southeast region (26). The South region has 9 outlets, Northeast has 5, Central-West has 2, and the North region has 1. This distribution highlights the brand's presence across the country.
Understanding competitors, top-5 brands that brand's customers also visit, helps refine strategies and identify opportunities for differentiation and market share growth.
Johnny Rockets' top competitors in Brazil include Adega Terraços (37.96%), Ragazzo! (30.47%), TCP – The Cooking Place (Cenno Sbrighi) (29.07%), Golden Grill & Pizza (28.77%), and Rei do Mate (22.18%). These brands represent significant cross-visitation from Johnny Rockets' customers.
Traffic workload patterns spotlight peak hours. This data aids staffing, inventory management, and targeted marketing efforts to boost efficiency.
Johnny Rockets experiences peak traffic in Brazil between 16:00 and 20:00, with the highest workload around 18:00-19:00 (55.98%). Traffic is lowest in the early morning hours (3:00-9:00). This reveals optimal operational focus times.
Analyzing consumer segments helps target marketing. Gender and generational insights inform effective positioning and resonate with specific demographics.
Johnny Rockets' customer base shows higher affinity among Women (89%) and a significant over-representation among Gen X (128%) and Gen Y (120%). This highlights the brand’s appeal to these demographics.