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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Johnny Rockets performance in the Brazil and how they change over time
See what factors influence Johnny Rockets performance in the Brazil and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Johnny Rockets' competitors in the Brazil
An analysis of Johnny Rockets' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Johnny Rockets is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Johnny Rockets in Brazil holds the 54th percentile in market performance, indicating an average/above average market standing. This suggests moderate brand visibility and customer preference compared to competitors like JP SteakHouse Salvador, No Ponto Petiscaria, Churrascaria Modelo, Brayan Burger, Oliver's Pizza - Araruama, and Scooby Burg, who share the same percentile.
Customer satisfaction is crucial as it reflects customer loyalty, impacts brand reputation, and drives business growth through positive word-of-mouth.
Johnny Rockets in Brazil boasts an 83% customer satisfaction rate, a significant 13.7 percentage point increase year-over-year. The Central-West Region leads with 100% satisfaction, while the North and Northeast Regions show lower satisfaction levels at 71% and 61% respectively, indicating areas for improvement.
Average check is a key performance indicator reflecting customer spending per visit, directly impacting revenue and profitability.
The overall average check for Johnny Rockets in Brazil is 87.6 BRL, showing a slight decrease of 0.1% year-over-year. The Central-West Region has the highest average check at 101.8 BRL, while the Southeast Region has the lowest at 85.3 BRL. This suggests regional variations in customer spending habits.
Number of outlets indicates brand's market presence and reach, influencing accessibility and overall revenue potential.
Johnny Rockets has 26 outlets in the Southeast Region of Brazil, representing the largest concentration. The South Region has 8 outlets, the Northeast has 5, the Central-West has 2, and the North has 1. This distribution highlights the brand's stronger presence in the Southeast.
Competitor analysis helps identify key players and understand competitive dynamics, informing strategic decisions to gain a competitive edge.
The top competitors for Johnny Rockets in Brazil, based on customer cross-visitation, are Adega Terraços (41.87%), Ragazzo! (33.52%), TCP – The Cooking Place (Cenno Sbrighi) (31.98%), Golden Grill & Pizza (31.76%), and Rei do Mate (24.29%). This indicates shared customer interest and potential areas for competitive differentiation.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience.
Johnny Rockets in Brazil experiences peak traffic workload between 11:00 AM and 10:00 PM, with the highest activity around 7:00 PM (57.07%). Traffic is significantly lower during early morning hours, indicating a need for adjusted operational strategies during off-peak times.
Understanding consumer segments allows for targeted marketing, tailored product offerings, and improved customer engagement strategies.
Johnny Rockets' customer base in Brazil shows a high affinity towards women (89) and men (111). Gen Y (140) shows a higher affinity compared to Gen X (78). This suggests targeted marketing efforts should consider the preferences and behaviors of these key demographic groups.