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See what factors influence Iceland Helados performance in the Argentina and how they change over time
See what factors influence Iceland Helados performance in the Argentina and how they change over time
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Discover your traffic workload during different times of the day
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Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Iceland Helados' competitors in the Argentina
An analysis of Iceland Helados' competitors in the Argentina
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Iceland Helados is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Iceland Helados in Argentina holds a market performance percentile of 98, indicating a leading position. This suggests strong customer preference compared to peers like Pin Pun, Guchini, Palotes, Tiempos de Reencuentro (Caballito), RECA CAFE, and Pizza Zeta Gral Paz Restaurante, all within the same percentile.
Customer satisfaction reflects brand perception, influencing loyalty and future revenue. High CSAT scores often correlate with increased customer retention.
Iceland Helados boasts an overall customer satisfaction of 88%, up 0.8 percentage points year-over-year. San Luis shows a 100% satisfaction rate, while Buenos Aires has 85%, a slight decrease. Recent CSAT peaked in July 2025 at 94.03%, dipping to 82.09% in June.
Outlet number indicates market presence and expansion, reflecting brand reach and potential revenue streams in Cafe & Restaurants industry.
Iceland Helados has 12 outlets in Argentina. Buenos Aires accounts for 11, while San Luis has 1. This distribution reflects where the brand primarily operates and could indicate expansion strategies.
Competitor analysis reveals market dynamics, aiding in strategic positioning and differentiation in Cafe & Restaurants industry.
The top competitors for Iceland Helados, based on customer cross-visitation, are 1516 Cervecería - Luján and McDonald's (4.42%), followed by Rock&Feller's, Fabric Sushi, and Cervecería Tropel (3.54%). This indicates shared customer base, so opportunities for competitive strategies.
Understanding traffic workload is crucial for resource allocation, ensuring optimal staffing and service during peak hours in Cafe & Restaurants industry.
Iceland Helados experiences peak traffic between 17:00 and 18:00 (63.98% and 62.51% workload, respectively). The lowest traffic is between 2:00 and 7:00. Resource allocation should align with this workload pattern.
Consumer segment analysis informs marketing and positioning. Understanding affinity helps tailoring strategies for better engagement and customer acquisition.
Women show high affinity (96) toward Iceland Helados, which is slightly under the average consumer index of 100, while men are over represented (104). Generation X are highly over-represented (208), indicating strong brand resonance within this demographic.