Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Iceland Helados performance in the Argentina and how they change over time
See what factors influence Iceland Helados performance in the Argentina and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jul – Sep 25
Iceland Helados is in the lower 39% of brands
Sample of brands in the same percentile
An analysis of Iceland Helados' competitors in the Argentina
An analysis of Iceland Helados' competitors in the Argentina
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Iceland Helados has a market performance of 39%, placing it in the below average/lagging category. This indicates a need to improve its market standing relative to competitors like Voraz Belgrano, Rudolf, Restaurant Chichilo, Casa Virgilio, Casa envero, and Panton Bodegon, all at 39%.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. High CSAT often correlates with repeat business.
Iceland Helados has an overall CSAT of 85%, a decrease of 5.8 percentage points year-over-year. San Luis shows 100% CSAT with a 14.3 percentage point increase, while Buenos Aires has 82% CSAT, down by 6.2 percentage points. CSAT fluctuated between 78.57% and 93.94% during the period.
Outlet count indicates brand reach and expansion. More outlets can mean greater market presence and accessibility for customers.
Iceland Helados has 12 outlets in Buenos Aires and 1 in San Luis. Buenos Aires accounts for the majority of the brand's presence.
Competitor analysis identifies key rivals and customer preferences, informing strategies to gain a competitive edge and attract customers.
McDonald's (4.71%), Kansas (4.71%), Fabric Sushi (3.53%), Tucson (3.53%), and Burger King (3.53%) are the top competitors for Iceland Helados, based on customer cross-visitation. This suggests shared customer interests.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to maximize customer service and sales.
Iceland Helados experiences peak traffic between 4 PM and 6 PM, with the highest workload at 5 PM (63%). Traffic is minimal between 1 AM and 7 AM. This data informs staffing and operational decisions.
Understanding consumer segments allows for targeted marketing, tailoring products and messages to resonate with specific demographics.
Women are overrepresented (84%) among Iceland Helados' consumers, while men are also overrepresented (119%). Gen X is overrepresented (135%), and Gen Z shows a very high affinity (254%), indicating strong engagement.