Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Ice Cream Works performance in the India and how they change over time
See what factors influence Ice Cream Works performance in the India and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Ice Cream Works' competitors in the India
An analysis of Ice Cream Works' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Ice Cream Works is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows a brand's share of foot traffic, revealing its competitive strength and customer preference within the cafe & restaurants industry.
Ice Cream Works holds the 99th percentile, marking it as a leading brand. This indicates a strong market presence and high customer preference. Its performance peers include Basil Bistro, Thenmanam Restaurant, Snow Lion Tibet Kitchen, Teagather Grand, Relax Signature, and NOXX.
Customer satisfaction reflects the happiness of customers, and a higher value leads to better brand loyalty, retention, and positive recommendations.
Ice Cream Works boasts a 99% customer satisfaction, a 4.3 percentage point increase year-over-year. Maharashtra shows 99% satisfaction with a 4.5 percentage point growth. CSAT was at its highest in June 2025 (99.67%) during the measured period.
Number of outlets indicates the scale and reach of a brand, reflecting its ability to serve customers across different locations.
Ice Cream Works has 17 outlets, with 14 in Maharashtra, and one each in Karnataka, Tamil Nadu, and Rajasthan, showing a strong concentration in Maharashtra.
Competitor analysis helps reveal other brands favored by your customers. Understanding cross-visitation can inform marketing and strategic decisions.
Customers of Ice Cream Works also visit Ice Cream Works | Meadows | Thane (9.34%), Pizza Express (8.65%), McDonald's (7.61%), Burger King (6.92%) and Tajmahal Falooda & Ice Cream (6.92%), highlighting key competitors in the cafe & restaurant sector.
Understanding traffic workload helps optimize staffing, manage resources, and enhance customer experience during peak and off-peak hours.
Peak traffic for Ice Cream Works occurs between 11:00 AM and 11:00 PM, with the highest workload at 10:00 PM (47.21%). Activity significantly drops in the early morning hours.
Understanding consumer segments by gender and generation enables targeted marketing, product positioning, and communication strategies for better engagement.
Women show a strong affinity (88) toward Ice Cream Works, while men show affinity of (104). Gen Z significantly over-indexes (241), indicating a high affinity, Gen X affinity (47) and Gen Y affinity (95) suggesting moderate engagement.