Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Hot Star Large Fried Chicken performance in the Australia and how they change over time
See what factors influence Hot Star Large Fried Chicken performance in the Australia and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Hot Star Large Fried Chicken is in the top 2% of brands
Sample of brands in the same percentile
An analysis of Hot Star Large Fried Chicken' competitors in the Australia
An analysis of Hot Star Large Fried Chicken' competitors in the Australia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing competitive strength and customer preference.
Hot Star Large Fried Chicken holds a leading market performance at the 98th percentile. This strong position, in the top 2%, indicates high customer preference compared to competitors. Performance peers within the same percentile include Hahndorf Inn, Birdcage Dining Room & Bar, Ricks Garage, Hansang, Sandbar Surfers Paradise and Grana.
Customer satisfaction (CSAT) is a key indicator of customer loyalty, directly impacting brand reputation and revenue.
Overall customer satisfaction for Hot Star Large Fried Chicken is 54%, a decrease of 6.2 percentage points year-over-year. CSAT varies by state: Tasmania shows the highest satisfaction at 71% with a growth of 16.3 percentage points, while South Australia lags at 18% with a decrease of 30.1 percentage points. New South Wales shows 69% satisfaction and Queensland 37%.
Average check reflects customer spending per visit, impacting revenue and profitability; higher values can indicate stronger sales.
The overall average check for Hot Star Large Fried Chicken is 16.4 AUD, down 9.2% year-over-year. Queensland recorded an average check of 19.2 AUD. The average check remained constant throughout the period.
Outlet count signifies brand reach and expansion. Growth indicates investment and market penetration success.
Hot Star Large Fried Chicken has 13 outlets in New South Wales, 4 in Queensland, 2 in South Australia, 2 in Australian Capital Territory, and 1 in Tasmania. New South Wales has the largest number of outlets.
Competitor analysis identifies key rivals for strategic positioning and competitive advantage in the market.
McDonald's is the top competitor with a cross visitation of 12.77%. Other competitors include COTTI COFFEE, Shortstop Coffee & Donuts, KFC, and Sushi Hub, each with a cross visitation of 4.26%. These brands represent alternative choices for Hot Star's customer base.
Traffic workload identifies peak hours, enabling staffing optimization for maximum customer satisfaction.
Traffic workload peaks between 11 AM and 9 PM, reaching a high of 53.18% at 7 PM. Traffic starts increasing at 9 AM and declines after 9 PM. There is no traffic between 12 AM and 8 AM.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Women show a high affinity (93) and men shows an affinity of 106. Gen Y have a high affinity (113) and Gen Z have a affinity index of 224.