Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Hot Star Large Fried Chicken performance in the Australia and how they change over time
See what factors influence Hot Star Large Fried Chicken performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Hot Star Large Fried Chicken is in the lower 30% of brands
Sample of brands in the same percentile
An analysis of Hot Star Large Fried Chicken' competitors in the Australia
An analysis of Hot Star Large Fried Chicken' competitors in the Australia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Hot Star Large Fried Chicken's Market Performance is in the lower 30%, indicating a below average market position. This suggests the brand captures less foot traffic compared to competitors. Performance peers in the same percentile range include Vasili’s Table, The Cheeky Squire, Finnegan's Hotel, Dum n Rum, Catalano & Co, and Chaska Chaat Ka.
Customer Satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. High CSAT often correlates with repeat business and positive word-of-mouth.
Hot Star Large Fried Chicken's overall CSAT is 72%, a significant increase of 18.2 percentage points year-over-year. Tasmania shows the highest CSAT at 100%, followed by New South Wales at 70% and Queensland at 60%. This indicates improved customer experiences across most states, with Tasmania performing exceptionally well.
Number of Outlets indicates brand reach and market presence. Expansion reflects growth, while contraction may signal challenges or strategic shifts.
Hot Star Large Fried Chicken has 13 outlets in New South Wales, 4 in Queensland, 2 each in South Australia and Australian Capital Territory, and 1 in Tasmania. New South Wales represents the largest concentration of outlets, indicating a strong presence in that state.
Identifying competitors helps understand market dynamics and benchmark performance. Cross-visitation reveals brands competing for the same customer base.
McDonald's is the top competitor with a cross-visitation of 12.90%, followed by Hungry Jack's Burgers and Kickin'Inn, both at 9.68%. Red Rooster and Sushi Hub both have a cross-visitation of 6.45%. This indicates that customers of Hot Star Large Fried Chicken also frequently visit these fast-food chains.
Traffic Workload by hours shows peak operational times. Understanding customer traffic patterns helps optimize staffing and resource allocation.
Hot Star Large Fried Chicken experiences peak traffic workload between 11 AM and 8 PM, with the highest workload occurring around 6-7 PM (50.83%). Traffic is minimal during early morning hours. This data suggests the need for increased staffing and resources during peak hours.
Analyzing consumer segments by Gender and Generation informs targeted marketing. Affinity insights guide positioning strategies to resonate with key demographics.
Women have an affinity index of 83, indicating they are under-indexed compared to the average consumer. Men have an affinity index of 114, suggesting they are over-indexed. Gen Y has an affinity index of 113, while Gen Z has a significantly higher affinity index of 227, indicating a very strong preference for the brand.