Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Hong's Kitchen performance in the India and how they change over time
See what factors influence Hong's Kitchen performance in the India and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Hong's Kitchen' competitors in the India
An analysis of Hong's Kitchen' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Hong's Kitchen is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals a brand’s competitive strength, signaling customer preference and potential for growth in a dynamic industry landscape.
Hong's Kitchen holds a leading position with a 99th percentile. This indicates that Hong's Kitchen is outperforming most competitors in the Cafe & Restaurants industry in India. Performance peers in the same range: Good Luck Hotel, Pizza Burst, Capeista Restaurant, Trees and Treats, Big Pitcher Sarjapur, Bindra Fauji Fish.
Customer satisfaction is key to brand loyalty and growth. Declining satisfaction can signal underlying issues that need addressing to retain customers.
Overall customer satisfaction for Hong's Kitchen is 59%, a significant decrease of 20.2 percentage points year-over-year. Satisfaction varies by state, with Uttarakhand highest at 77% and Haryana lowest at 49%. This indicates a need to address service consistency across locations.
Average check reflects customer spending and revenue potential. Monitoring this KPI helps optimize pricing and understand customer purchase behavior.
The overall average check for Hong's Kitchen is 482.1 INR, an increase of 18.1% year-over-year. Haryana has the highest average check at 583.3 INR. The increasing average check indicates customers are spending more per visit.
Outlet count indicates brand reach and market penetration. More outlets can mean greater convenience and accessibility for customers, boosting visibility.
Hong's Kitchen has the highest number of outlets in Delhi (16), followed by Haryana (9), Uttar Pradesh (7), and Uttarakhand (2). This distribution highlights Delhi as a key market, with potential expansion opportunities in other states.
Competitor analysis helps identify market rivals and understand customer preferences. This informs strategic decisions to differentiate and gain a competitive edge.
The top competitors for Hong's Kitchen, based on customer cross-visitation, are Haldiram's (9.84%), KFC (9.33%), McDonald's (8.29%), Domino's Pizza (7.25%), and Bikanervala (5.18%). This shows Hong's Kitchen shares customers with established fast-food and casual dining chains.
Traffic workload analysis helps optimize staffing and resource allocation, ensuring efficient service during peak hours and maximizing revenue potential.
Traffic at Hong's Kitchen peaks between 11 AM and 10 PM, with the highest workload observed between 5 PM and 8 PM. Minimal traffic occurs between midnight and 10 AM. These insights suggest optimal staffing and promotional timing.
Understanding consumer demographics is crucial for targeted marketing. Tailoring strategies to specific groups can enhance engagement and brand relevance.
Hong's Kitchen shows high affinity among women and men. Gen X, Gen Y and Gen Z are over-represented, indicating a stronger connection with Hong's Kitchen compared to the average consumer. Understanding these affinities allows for tailored marketing efforts.