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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Hong's Kitchen performance in the India and how they change over time
See what factors influence Hong's Kitchen performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Hong's Kitchen is in the lower 43% of brands
Sample of brands in the same percentile
An analysis of Hong's Kitchen' competitors in the India
An analysis of Hong's Kitchen' competitors in the India
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Hong's Kitchen's market performance is in the lower 43%, indicating a below average market standing. This suggests it captures less foot traffic than most competitors. Performance peers in the same percentile range include Katha by Bhupa Greens, EATMOSPHERE By Smokin Burg, Bakers, Ghar ka Khana By Farmveda | Best pure veg Restaurant, Shriram Dhaba, Ottaal Restaurant by Passions.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT is crucial for sustainable growth.
Hong's Kitchen's overall CSAT is 58%, a decrease of 22.2 percentage points year-over-year, indicating a significant decline in customer satisfaction. Uttarakhand shows the highest CSAT at 83%, while Delhi has a CSAT of 55%. This decline needs immediate attention to improve customer retention.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and promotions.
Hong's Kitchen's overall average check is 466.1 INR, an increase of 18.5% year-over-year, suggesting customers are spending more per visit. Haryana has the highest average check at 540.6 INR. This increase positively impacts revenue streams.
Number of outlets indicates brand reach and market presence. More outlets can mean greater convenience and brand visibility for customers.
Hong's Kitchen has the most outlets in Delhi (16), followed by Haryana (9), Uttar Pradesh (7), and Uttarakhand (2). This distribution shows a strong presence in Delhi and Haryana, with opportunities for expansion in other regions.
Competitor analysis identifies key rivals and customer preferences, informing strategies to gain a competitive edge and attract more customers.
Hong's Kitchen's top competitors based on customer cross-visitation are KFC (11.92%), Haldiram's (6.62%), McDonald's (6.62%), Bikanervala (5.96%), and Domino's Pizza (5.96%). This indicates that customers who visit Hong's Kitchen also frequently visit these fast-food chains and casual dining restaurants.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to maximize customer service and sales.
Hong's Kitchen experiences peak traffic workload between 11:00 AM and 10:00 PM, with the highest traffic around 8:00 PM (58.89%) and 9:00 PM (59.17%). Traffic is minimal during the early morning hours. Staffing should be optimized for peak hours.
Understanding consumer segments allows for targeted marketing, tailoring products and messages to resonate with specific demographics for better engagement.
Hong's Kitchen's customer base shows a higher affinity towards women (81%) and men (109%). Among generations, Gen Z shows the highest affinity (135%), followed by Gen X (107%), while Gen Y is under-indexed (96%). Marketing should focus on Gen Z and Gen X.