Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Hong Bao performance in the Thailand and how they change over time
See what factors influence Hong Bao performance in the Thailand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Hong Bao is in the lower 40% of brands
Sample of brands in the same percentile
An analysis of Hong Bao' competitors in the Thailand
An analysis of Hong Bao' competitors in the Thailand
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Hong Bao's market performance is in the lower 40%, indicating a below average market position. This means the brand captures less foot traffic compared to competitors. Performance peers in the same percentile range include: Chaixi Bameekiao Noodles, Kha Mu Charoensang Silom, Burger Daddy & Pizzeria, ANDAMAN Thai food & Seafood restaurant, ร้านข้าวต้มเจ้แดง ซ.7 นครปฐม, Rinji Japanese Dining Experience.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Hong Bao's overall CSAT is 83%, a 1.2pp increase year-over-year, indicating improved customer happiness. However, CSAT in Samut Prakan Province is significantly lower at 65% with a -17.9pp decrease, suggesting potential issues in that region. The CSAT dynamic data shows fluctuations between June and August 2025.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and identify upselling opportunities.
Hong Bao's overall average check is 893.4 THB, a 2.7% decrease year-over-year, suggesting customers are spending slightly less. Nonthaburi Province has the highest average check at 1.1K THB. The average check dynamic data shows fluctuations between June and August 2025.
Outlet count indicates brand reach and market presence. More outlets can lead to greater brand visibility and accessibility for customers.
Hong Bao has a limited number of outlets, with 2 in Nonthaburi Province and 1 each in Samut Prakan and Phuket Province. This suggests a relatively small physical footprint in Thailand.
Identifying top competitors helps understand the competitive landscape and benchmark performance. Cross-visitation data reveals brands that attract similar customer segments.
Hong Bao's top competitors based on cross-visitation are Starbucks (9.64%), Swensen's (4.82%), Burger King (4.82%), KFC (4.82%), and Café Amazon (3.61%). This indicates that customers who visit Hong Bao also frequently visit these brands.
Traffic workload analysis helps optimize staffing and resource allocation. Understanding peak hours ensures efficient service and customer satisfaction.
Hong Bao experiences peak traffic workload between 10 AM and 7 PM, with the highest traffic around 12-1 PM. There is minimal to no traffic between 10 PM and 7 AM. This data can inform staffing and operational decisions.
Understanding consumer segments allows for targeted marketing and product development. Gender and generational insights help tailor strategies to specific customer groups.
Hong Bao's customer base shows a higher affinity for women (60%) and men (136%). Gen X (131%) shows high affinity, while Gen Y (92%) and Gen Z (25%) are under-indexed. This suggests marketing should target Gen X and consider strategies to attract younger generations.