Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Hell's Pizza performance in the Argentina and how they change over time
See what factors influence Hell's Pizza performance in the Argentina and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Hell's Pizza' competitors in the Argentina
An analysis of Hell's Pizza' competitors in the Argentina
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Hell's Pizza is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals competitive strength and customer preference in the industry, showing brand’s share of foot traffic.
Hell's Pizza holds a leading market position in Argentina's Cafe & Restaurants industry with a performance percentile of 98. This indicates a strong competitive standing. Performance peers include Pepper, Tierra de hamburguesas, Piso 15 Sky Bar by Vuelta Abajo Social Club, Los Lapachos Restaurant, La Marchigiana and Casimiro which are at the same percentile.
Customer satisfaction (CSAT) is crucial because it indicates customer loyalty and impacts brand reputation and revenue growth.
Hell's Pizza has a customer satisfaction rate of 73%, with a 3 percentage point increase year-over-year. In Buenos Aires, CSAT is 74%, although it has decreased by 2.2 percentage points. These figures indicate generally positive customer sentiment, with a slight area of concern in Buenos Aires.
Average check is a key indicator of customer spending habits and overall revenue generation for Hell's Pizza.
The overall average check for Hell's Pizza is 18000 ARS, showing a substantial increase of 47.8% year-over-year. In Buenos Aires, the average check is 18400 ARS. This indicates strong revenue per transaction, reflecting successful pricing strategies.
Tracking the number of outlets indicates brand reach and expansion, which impacts market presence and accessibility to customers.
Hell's Pizza has 11 outlets in Buenos Aires, and 1 each in Tucumán and Mendoza. Buenos Aires represents the majority of the brand's presence, with other locations serving as smaller outposts.
Identifying key competitors helps Hell's Pizza understand the competitive landscape and refine its strategies to gain market share.
The top competitors for Hell's Pizza, based on cross-visitation, include McDonald's (15.38%), Torreón del Monje (6.41%), Pizzería Güerrín (5.13%), Café Martínez (5.13%), and Lucciano's (3.85%). McDonald's has significantly higher cross-visitation.
Understanding traffic workload by hour helps optimize staffing and resource allocation to meet customer demand effectively.
Hell's Pizza experiences peak traffic between 14:00 and 21:00, with the highest workload around 15:00-16:00. Traffic is minimal between 01:00 and 07:00. This data is useful for scheduling staff and managing resources.
Analyzing consumer segments informs targeted marketing, positioning strategies, and product development efforts.
Women (71% affinity) and Men (131% affinity) demonstrate preferences. Gen X (69% affinity), Gen Y (91% affinity) and Gen Z (126% affinity) show different levels of engagement. Gen Z segment is overrepresented in comparison to other groups. These insights help tailor messaging.