Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Heirokuzushi performance in the Japan and how they change over time
See what factors influence Heirokuzushi performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of Heirokuzushi' competitors in the Japan
An analysis of Heirokuzushi' competitors in the Japan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Heirokuzushi is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, revealing competitive strength and customer preference in the cafe & restaurants industry.
Heirokuzushi's MARKET PERFORMANCE is at the 99th percentile, indicating a leading market position in Japan's cafe & restaurants industry. This suggests high customer preference compared to peers like 静岡 居酒屋 KUSHIEMON-串笑門-本店, Naturry, Torico Meat Umeda, The Matcha Tokyo, Yudetaro, and BRISKSTAND ASAKUSA, all positioned within a similar range.
CSAT reflects customer happiness. Tracking overall and by location helps refine service and identify satisfaction hotspots.
Heirokuzushi's overall CSAT is 60%, a 12 percentage point decrease year-over-year. Hokkaido Prefecture shows a high CSAT of 72% but a significant decrease of 28.1pp, while Miyagi Prefecture has a slightly lower CSAT of 68% and a decrease of 2.9pp. This highlights regional differences in customer satisfaction.
Average check reveals spending habits. Tracking helps gauge customer value and informs pricing strategies.
Heirokuzushi's overall average check is 2.4K JPY, up 3.3% year-over-year. Miyagi Prefecture shows an average check of 2.2K JPY with no growth. This indicates a slight increase in overall customer spending, but regional performance varies.
Outlet count shows brand presence. Location-specific data informs expansion and market coverage strategies.
Heirokuzushi has 22 outlets in Miyagi Prefecture, indicating a strong presence there. Hokkaido Prefecture has 2 outlets, while Aomori, Fukushima, Iwate, and Kanagawa Prefectures each have 1. This reveals a concentration of outlets in Miyagi Prefecture.
Competitor analysis shows customer choices. Cross-visitation reveals key rivals and opportunities for differentiation.
Heirokuzushi's customers also frequently visit McDonald's (15.44% cross-visitation), followed by 店 (7.38%), Yoshinoya (6.71%), 店 (6.71%), and Starbucks (6.71%). McDonald's is the most frequented alternative, highlighting its significant market share.
Traffic workload reveals peak times. Understanding hourly patterns optimizes staffing and resource allocation.
Heirokuzushi experiences peak traffic workload between 11 AM and 8 PM, with highest traffic around 6-7 PM. Traffic is minimal from midnight to 10 AM. This indicates the need for staffing and resource adjustments to match peak demand periods.
Understanding consumer demographics allows for precise targeting and tailored marketing efforts.
Women are overrepresented (72% affinity) among Heirokuzushi's consumers, while Men are also overrepresented at 118%. Gen X is slightly underrepresented (85% affinity), Gen Y is overrepresented (110% affinity), and Gen Z is around average (100% affinity).