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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Heirokuzushi performance in the Japan and how they change over time
See what factors influence Heirokuzushi performance in the Japan and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Heirokuzushi' competitors in the Japan
An analysis of Heirokuzushi' competitors in the Japan
In Cafés & Restaurants
·Jul – Sep 25
Heirokuzushi is in the lower 39% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Heirokuzushi's market performance is in the lower 39%, indicating a below average market position. This suggests the brand captures less foot traffic compared to competitors. Performance peers in the same percentile range include: Izakaya Aiyo TanukiKouji 4-chome, 5/15 Open 【個室居酒屋】鮮魚・地鶏・地酒 彩維 川崎店, パーラーぬちぐすい, Chops, 地鶏と鮮魚 焼き鳥職人 炭 川崎本店, and Jack's Steak House.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. Monitoring CSAT helps identify areas for improvement.
Heirokuzushi's overall CSAT is 61%, a decrease of 8.8 percentage points year-over-year, indicating declining customer satisfaction. In Miyagi Prefecture, CSAT is 65%, also showing a decrease of 7.6 percentage points. The CSAT trend from June to August 2025 shows a decline, suggesting potential issues needing attention.
Average check reveals customer spending habits, influencing revenue and profitability. Tracking it helps optimize pricing and identify upselling opportunities.
Heirokuzushi's overall average check is 2.6K JPY, a 19.9% increase year-over-year, indicating customers are spending more per visit. In Miyagi Prefecture, the average check is 2.2K JPY, with no growth. The average check trend from June to August 2025 shows an increasing trend.
Number of outlets indicates brand reach and market presence. Tracking outlet distribution helps assess expansion and regional performance.
Heirokuzushi has 33 outlets. The majority (27) are located in Miyagi Prefecture, indicating a strong regional presence there. Other prefectures with outlets include Hokkaido (2), Aomori (1), Fukushima (1), Iwate (1), and Kanagawa (1), suggesting limited presence in those regions.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation patterns informs competitive strategies and market positioning.
Heirokuzushi's top competitors based on cross-visitation are McDonald's (15.45%), 店 (7.32%), Yoshinoya (7.32%), 店 (6.50%), and Hama Sushi (6.50%). This indicates that customers who visit Heirokuzushi also frequently visit these brands, suggesting potential areas for competitive focus.
Traffic workload by hours reveals peak operational times. Understanding traffic patterns helps optimize staffing, resource allocation, and service efficiency.
Heirokuzushi experiences peak traffic workload between 11:00 and 21:00, with the highest workload occurring between 18:00 and 19:00. There is minimal traffic workload between 0:00 and 10:00. This data suggests the need for optimized staffing and resource allocation during peak hours.
Consumer segment analysis informs targeted marketing. Understanding gender and generational preferences enables tailored messaging and product development.
Heirokuzushi's customer base shows a higher affinity towards women (71%) and Gen Y (122%). Men are over-represented (121%) and Gen X (72%) and Gen Z (65%) are under-represented. This suggests that marketing efforts could be tailored to better engage these segments.