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Managing Partner, Global Business Development
See what factors influence Heav'nly Donuts performance in the United States and how they change over time
See what factors influence Heav'nly Donuts performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Heav'nly Donuts' competitors in the United States
An analysis of Heav'nly Donuts' competitors in the United States
In Cafés & Restaurants
·Jun – Aug 25
Heav'nly Donuts is in the top 5% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals the brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Heav'nly Donuts holds a leading market performance position at the 95th percentile. This indicates a strong competitive standing. Performance peers in the same percentile: Enanos Burgers & Grill, Spicy Boys Fried Chicken, The Victor Tavern, Harbor, Asian Buffet, Solum Coffee Roasters.
Customer satisfaction reflects brand loyalty and service quality, impacting repeat business and overall profitability. High CSAT indicates a strong customer relationship.
Heav'nly Donuts' overall customer satisfaction is 60%, a decrease of 16.4 percentage points year-over-year. New Hampshire shows a CSAT of 71% (-1.9pp), while Massachusetts shows 57% (-21.1pp). This indicates a need to address satisfaction issues, especially in Massachusetts.
Average check is the average money customers spend per visit, revealing pricing strategy effectiveness and customer spending habits.
The overall average check for Heav'nly Donuts is $11.7, an increase of 8.5% year-over-year. Massachusetts has an average check of $11.1 USD with 0% growth. The trend shows variability, indicating a possible seasonality or promotional impact.
Number of outlets indicates brand reach and market presence. More locations can increase brand visibility and accessibility to customers.
Heav'nly Donuts has 10 outlets in Massachusetts and 2 in New Hampshire. The concentration of outlets in Massachusetts suggests a stronger established presence in that state compared to New Hampshire.
Competitor analysis identifies key rivals and customer preferences, informing strategies to enhance market share and customer acquisition.
Heav'nly Donuts' top competitors based on cross-visitation are McDonald's (17.54%) and Dunkin' (15.79%). Jay Gee's Ice Cream, Raising Cane's Chicken Fingers, and Popeyes Louisiana Kitchen each share 5.26% cross-visitation, indicating shared customer interests.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service and revenue.
Heav'nly Donuts experiences peak traffic workload between 4 AM and 17 PM, with the highest traffic around 8 AM and 9 AM (72.44% and 73.37% respectively). Minimal activity is observed from 6 PM through 3 AM.
Understanding consumer segments allows for targeted marketing, tailoring products and promotions to specific demographics to maximize engagement and sales.
Heav'nly Donuts' customer base shows strong affinity among women (66% of users, delta -34.20) and men (132% of users, delta +31.55). Generational analysis reveals affinity among Gen X (165%, delta +65.45) and Gen Z (118%, delta +18.08), with lower representation from Gen Y (33%, delta -66.62).